As the media converges with the telecommunication industry leveraging content becomes key for both formerly separate industries. As new channels are offered and used to distribute various contents - from music to games, from text to videos - companies have to think about innovative ways to even more profit from providing the channels or from providing the content or from providing both. New business models are emerging that are made for leveraging content and finding their way to the customers. This book explains why and how more content leverage becomes reality.
Produktkennzeichnungen
Herausgeber
Max Factory JO-SEF Ringlstetter, Andrej Vizjak
ISBN-10
3540440054
ISBN-13
9783540440055
eBay Product ID (ePID)
4305062
Produkt Hauptmerkmale
Sprache
Englisch
Anzahl der Seiten
200 Seiten
Verlag
Springer Berlin Heidelberg, Springer Berlin
Publikationsname
Media Management
Autor
Andrej Vizjak, Max Josef Ringlstetter
Format
Gebundene Ausgabe
Erscheinungsjahr
2002
Zusätzliche Produkteigenschaften
Hörbuch
No
Inhaltsbeschreibung
Hc Runder Rücken Kaschiert
Item Length
24cm
Item Height
1cm
Item Width
16cm
Item Weight
471g
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