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Determinants for acceptance of web based marketing information systems von Silvance Onyango Abeka (2013, Taschenbuch)

About this product

About this product

Produktinformation

Acceptance of Web- Based marketing information system has remained a topic of interest for the last few decades. Several theories, specifically over the conceptualisation of the technology acceptance model (TAM) have emerged and they have been applied in different contexts to investigate new insights into the acceptance behaviour at individual and organisational levels. The purpose of the research was to determine whether a relationship exists between satisfaction, security, performance and acceptance of internet- based marketing information systems among microfinance institutions (MFIs) in Nairobi Region, Kenya. The study employed simple random and purposive sampling technique for selection of the samples. Anonymous and self-administered questionnaires were distributed to 383 respondents. A total of 370 usable responses were received, resulting in a response rate of 96.6% which was considered satisfactory for subsequent analysis. The findings reflected participants' high satisfaction and performance level with the usage of Web- Based MKIs but had reservations about the security level of their personal data in the system.

Produktkennzeichnungen

ISBN-10
3659407542
ISBN-13
9783659407543
eBay Product ID (ePID)
25041408489

Produkt Hauptmerkmale

Produktart
Lehrbuch
Sprache
Englisch
Anzahl der Seiten
196 Seiten
Verlag
Lap Lambert Academic Publishing
Publikationsname
Determinants For Acceptance of Web Based Marketing Information Systems
Autor
Silvance Onyango Abeka
Format
Taschenbuch
Erscheinungsjahr
2013

Zusätzliche Produkteigenschaften

Hörbuch
No
Inhaltsbeschreibung
Paperback
Item Length
22cm
Item Height
1cm
Item Width
15cm
Item Weight
310g

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