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The NASCAR Way: The Business That Drives the Sport by Robert G. Hagstrom (Paperback, 2001)

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About this product

Product Information

From the bestselling author of The Warren Buffett Way, a revealing inside look at the booming business-and investment opportunities-of NASCAR Hagstrom's insights and observations bring a refreshing 'outside' business perspective to our industry. --From the Foreword by William C. France, President, NASCAR From its origins in Daytona in the '50s to today's live network broadcasts for millions of devoted fans, Robert Hagstrom offers an in-depth look at the fastest-growing sport in the country. The NASCAR Way explains how and why dozens of Fortune 500 companies have been lining up to jump on board. --Michael T. Hargrave, Senior Motorsports Manager, Anheuser-Busch, Inc. It is great to be associated with NASCAR, the France family, and for me to get paid for what I love-to race! In The NASCAR Way, you see a prime-time sport. --Dale Earnhardt, 7-time NASCAR Winston Cup champion An accurate and entertaining perspective to the unbridled capitalism that has built NASCAR into the #2 sport in America after football. --Bill Nielsen, Director, Promotion Development and Licensing, Kellogg USA, Inc. Hagstrom understands how our business works both on and off the track. His perception of our sport will have you racing through the pages on the edge of your seat. The book is definitely a winner! --Dale Jarrett, Winston Cup driver

Product Identifiers

Publisher
John Wiley & Sons INC International Concepts
ISBN-13
9780471399209
eBay Product ID (ePID)
90251082

Product Key Features

Author
Robert G. Hagstrom
Publication Name
The Nascar Way: the Business That Drives the Sport
Format
Paperback
Language
English
Subject
Management, Business
Publication Year
2001
Type
Textbook
Number of Pages
254 Pages

Dimensions

Item Height
227mm
Item Width
152mm
Item Weight
390g

Additional Product Features

Title_Author
Robert G. Hagstrom
Country/Region of Manufacture
United States

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