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Health Services Marketing von Richard K. Thomas (2007, Taschenbuch)

About this product

About this product

Produktinformation

For today's busy health care professional, clinical expertise is not enough: one also has to know the market. Even when a facility has its own marketing department, practitioners are regularly called on for input. From promotions to pricing, this book clearly and succinctly explains the range of marketing activities and techniques, so any health professional can learn to navigate this bewildering but increasingly important aspect of healthcare. Richard Thomas' step-by-step guide for developing a marketing plan and carrying out a successful campaign offers a hands-on approach to proven methods for staying a step ahead of the healthcare marketing game.

Produktkennzeichnungen

ISBN-10
0387736042
ISBN-13
9780387736044
eBay Product ID (ePID)
4285023

Produkt Hauptmerkmale

Sprache
Englisch
Anzahl der Seiten
Xii Seiten
Verlag
Springer-Verlag Gmbh, Springer Us
Publikationsname
Health Services Marketing
Autor
Richard K. Thomas
Format
Taschenbuch
Erscheinungsjahr
2007

Zusätzliche Produkteigenschaften

Hörbuch
No
Item Length
23cm
Item Height
1cm
Item Width
15cm
Item Weight
263g

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