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Marketing Arbeitsbuch von Heribert Meffert (2013, Taschenbuch)

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About this product

Produktinformation

Das Arbeitsbuch gibt Studenten die Möglichkeit, sich aktiv mit Marketing-Fragestellungen auseinanderzusetzen. Zu jeder Aufgabe bzw. Fallstudie wird eine ausführliche Musterlösung geliefert. Das Arbeitsbuch ist damit ein ideales Lernbuch zur Prüfungsvorbereitung: Studenten können das eigene Marketingwissen praxisorientiert vertiefen und kontrollieren. Für die 11. Auflage wurde das Buch an die Neuauflage des Marketing-Klassikers angepasst.

Produktkennzeichnungen

ISBN-10
383493447x
ISBN-13
9783834934475
eBay Product ID (ePID)
165983720

Produkt Hauptmerkmale

Produktart
Lehrbuch
Sprache
Deutsch
Anzahl der Seiten
412 Seiten
Verlag
Betriebswirtschaftlicher Verlag Gabler, Gabler Verlag
Publikationsname
Marketing Arbeitsbuch
Autor
Heribert Meffert
Format
Taschenbuch
Erscheinungsjahr
2013

Zusätzliche Produkteigenschaften

Hörbuch
No
Inhaltsbeschreibung
Paperback
Item Length
24cm
Item Height
2cm
Ausgabe
Ausgabe Nr. 11 des Jahres 13
Item Width
16cm
Mitautor
Christoph Burmann, Manfred Kirchgeorg
Item Weight
688g

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