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Affiliate Marketing as a Strategy for E-Commerce von Philipp Stoebel (2017, Taschenbuch)

About this product

About this product

Produktinformation

Seminar paper from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 3,0, University of Southern Denmark, language: English, abstract: As long as the concept of selling and advertising exists, marketeers have bemoaned the effectiveness of their advertising campaigns. Paying for advertisements first and receiving benefits later, advertisers are vulnerable to low- or non-performing ad placements. Affiliate marketing seems to offer a refreshing change: In this performance-based approach to online marketing, advertisers pay only when a sale occurs. This idea is not new, but the traditional offline approach is being successfully transferred to the online world. The objective of this synopsis is to give an overview about affiliate marketing: Definition and characteristics, functional principal and value creation are some of the key elements.

Produktkennzeichnungen

ISBN-10
366838813x
ISBN-13
9783668388130
eBay Product ID (ePID)
240191607

Produkt Hauptmerkmale

Produktart
Lehrbuch
Sprache
Englisch
Anzahl der Seiten
28 Seiten
Verlag
Grin Publishing
Publikationsname
Affiliate Marketing As A Strategy For E-Commerce
Autor
Philipp Stoebel
Format
Taschenbuch
Erscheinungsjahr
2017

Zusätzliche Produkteigenschaften

Hörbuch
No
Item Length
21cm
Item Height
2mm
Ausgabe
Ausgabe Nr. 1 des Jahres 17
Item Width
14cm
Item Weight
56g

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