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Suchmaschinenmarketing im Tourismus von Eric Horster (2014, Taschenbuch)

About this product

About this product

Produktinformation

Die Reiseentscheidung beginnt immer häufiger bei Suchmaschinen wie Google. Von dort inspizieren Reisehungrige Strände per Satellitenaufnahmen, schmökern in Hotelbewertungen und suchen nach passenden Unterkünften. Dieses Buch geht sowohl aus theoretischer als auch aus praktischer Perspektive auf die Grundlagen des Suchmaschinenmarketings im Tourismus ein und zeigt zudem neue Entwicklungen und Trends auf. Lernziele, Praxisbeispiele und Exkurse helfen beim schnellen Verständnis. Das Buch richtet sich an Tourismusstudierende und -praktiker.

Produktkennzeichnungen

ISBN-10
3825242080
ISBN-13
9783825242084
eBay Product ID (ePID)
194169539

Produkt Hauptmerkmale

Sprache
Deutsch
Anzahl der Seiten
170 Seiten
Verlag
Utb, Utb Gmbh
Publikationsname
Suchmaschinenmarketing im Tourismus
Autor
Eric Horster
Format
Taschenbuch
Erscheinungsjahr
2014

Zusätzliche Produkteigenschaften

Hörbuch
No
Item Length
18cm
Item Height
1cm
Item Width
12cm
Item Weight
188g

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