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Audi-Werbung 1909-1965 von Marta Potuzníková (2016, Gebundene Ausgabe)

About this product

About this product

Produktinformation

Das Buch untersucht die Geschichte eines der großen Automobilhersteller und der traditionsreichen Marke Audi erstmals im Spiegel ihrer Werbung. Die Autorin versteht Audi-Werbung als Kulturgut, das als zeitgeschichtliches Phänomen die Erforschung der Kulturgeschichte ermöglicht. Als Kulturfaktor vermittelt diese außerdem Lebensstile, Ideologien und Trends. Unter Berücksichtigung der konkreten Unternehmens- und Markengeschichte über einen längeren Zeitraum zeigt die Autorin zudem, dass Werbung als Dokument nicht nur des Kultur-, sondern auch des Unternehmens- und Markenwandels betrachtet werden kann.

Produktkennzeichnungen

ISBN-10
3631665253
ISBN-13
9783631665251
eBay Product ID (ePID)
219295021

Produkt Hauptmerkmale

Produktart
Lehrbuch
Sprache
Deutsch
Anzahl der Seiten
356 Seiten
Verlag
Lang, Peter Gmbh, Peter Lang Gmbh, Internationaler Verlag der Wissenschaften
Publikationsname
Audi-Werbung 1909-1965
Autor
Marta Potuzníková
Format
Gebundene Ausgabe
Erscheinungsjahr
2016

Zusätzliche Produkteigenschaften

Hörbuch
No
Item Length
24cm
Item Height
2cm
Item Width
22cm
Item Weight
1kg

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