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Multi-Channel-Communications- und Marketing-Management von Christin Emrich (2008, Taschenbuch)

About this product

About this product

Produktinformation

Christin Emrich zeigt, dass die Ganzheitlichkeit des Multi-Channel-Konzepts ein interdisziplinäres Communications-Management aus klassischen und neuen Medien (Web 1.0- und Web 2.0-Welt, M-Commerce) sowie Instrumentarien aus verschiedenen Bereichen wie Strategic Planning, Online-Marktforschung und E-Branding erfordert.

Produktkennzeichnungen

ISBN-10
383490855x
ISBN-13
9783834908551
eBay Product ID (ePID)
4360513

Produkt Hauptmerkmale

Sprache
Deutsch
Anzahl der Seiten
532 Seiten
Verlag
Betriebswirtschaftlicher Verlag Gabler, Gabler Verlag
Publikationsname
Multi-Channel-Communications- und Marketing-Management
Autor
Christin Emrich
Format
Taschenbuch
Erscheinungsjahr
2008

Zusätzliche Produkteigenschaften

Hörbuch
No
Inhaltsbeschreibung
Paperback
Item Length
21cm
Item Height
3cm
Item Width
14cm
Item Weight
763g

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