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Smart Business, Social Business: A Playbook for Social Media in Your Organization von Michael Brito (2011, Gebundene Ausgabe)

About this product

About this product

Produktinformation

How to become an authentic, effective "social business" - and stay that way! Many organizations have already evolved into social brands. They may be active on Twitter and Facebook; they may have corporate blogs and communities. However, behind the firewall, chaos, anarchy, and conflict reign. In Smart Business, Social Business, two leading enterprise consultants show how to build an internal framework for success with social media: one that will make external engagement more effective, meaningful, and sustainable. Michael Brito and Aaron Lewis systematically identify the internal people, process and technology obstacles to long-term success with social media, and offer best practice solutions. They cover a wide spectrum of issues, offering actionable intelligence and helping decision-makers build real, workable plans. Topics addressed include organizational dynamics, internal communications, collaboration, governance, metrics, training, employee activation, policies, technology integration, workflows, CRM, and much more. Drawing on their own experience, Brito and Lewis present dozens of examples and case studies. Using this book, companies can go beyond "social branding" to become true "social businesses": smarter, more open and transparent, more effective at acquiring and using new technologies, more capable of engaging great talent and putting it to work.

Produktkennzeichnungen

ISBN-10
0789747995
ISBN-13
9780789747990
eBay Product ID (ePID)
161580519

Produkt Hauptmerkmale

Produktart
Lehrbuch
Sprache
Englisch
Anzahl der Seiten
248 Seiten
Verlag
Que Corp
Publikationsname
Smart Business, Social Business: A Playbook For Social Media in Your Organization
Autor
Michael Brito
Format
Gebundene Ausgabe
Erscheinungsjahr
2011

Zusätzliche Produkteigenschaften

Hörbuch
No
Item Length
23cm
Item Height
2cm
Item Width
16cm
Mitautor
Aaron Lewis
Item Weight
500g
Buchreihe
Que Biz-Tech

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