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Neuroökonomie von Bernd Weber (2010, Taschenbuch)

About this product

About this product

Produktinformation

Sozial-, Geistes- und Naturwissenschaften und versucht mit Hilfe naturwissenschaftlicher Methoden das Entscheidungsverhalten von Menschen nachzuvollziehen. Die Autoren führen in die Grundlagen der Neuroökonomie ein und machen den Leser mit psychologischen und sozialen Konstrukten, wie z. B. Emotionen, Motiven, Lernen und Entscheiden, vertraut. Darüber hinaus wird Neuroökonomie an Beispielen des Konsumenten- und Investorenverhalten in einen anwendungsnahen Kontext eingebettet. Abschließend werden ethische Aspekte der neuroökonomischen Forschung beleuchtet.

Produktkennzeichnungen

Herausgeber
Martin Reimann, Bernd Weber
ISBN-10
3834904627
ISBN-13
9783834904621
eBay Product ID (ePID)
73107513

Produkt Hauptmerkmale

Produktart
Lehrbuch
Sprache
Deutsch
Anzahl der Seiten
340 Seiten
Verlag
Betriebswirtschaftlicher Verlag Gabler, Gabler Verlag
Publikationsname
Neuroökonomie
Autor
Martin Reimann, Bernd Weber
Format
Taschenbuch
Erscheinungsjahr
2010

Zusätzliche Produkteigenschaften

Hörbuch
No
Inhaltsbeschreibung
Paperback
Item Length
24cm
Item Height
2cm
Item Width
16cm
Item Weight
640g

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