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Fallstudien zum Internationalen Management von Bernhard Swoboda (2011, Taschenbuch)

About this product

About this product

Produktinformation

In 57 realen Fallstudien werden die vielfachen Facetten der internationalen Unternehmenstätigkeit vorgestellt. Die didaktisch geschickt aufbereiteten Fallstudien decken die zentralen Bereiche des Internationalen Managements ab. Zu jeder Fallstudie gehören neben der Problembeschreibung konkrete Fragen mit Lösungshinweisen. In der 4. Auflage wurden zahlreiche Fallstudien durch neue und aktuelle Case Studies ersetzt; die verbleibenden wurden vollständig überarbeitet. Um die zunehmenden englischsprachigen Vorlesungen im Fach Internationales Management zu unterstützen, sind in der 4. Auflage etwa die Hälfte der Fallstudien in englischer Sprache.

Produktkennzeichnungen

Herausgeber
Joachim Zentes, Bernhard Swoboda, Dirk Morschett
ISBN-10
3834929670
ISBN-13
9783834929679
eBay Product ID (ePID)
4126157

Produkt Hauptmerkmale

Produktart
Lehrbuch
Sprache
Deutsch
Anzahl der Seiten
1012 Seiten
Verlag
Betriebswirtschaftlicher Verlag Gabler, Gabler Verlag
Publikationsname
Fallstudien zum Internationalen Management
Autor
Joachim Zentes, Bernhard Swoboda, Dirk Morschett
Format
Taschenbuch
Erscheinungsjahr
2011

Zusätzliche Produkteigenschaften

Hörbuch
No
Inhaltsbeschreibung
Paperback
Item Length
24cm
Item Height
5cm
Ausgabe
Ausgabe Nr. 4 des Jahres 11
Item Width
16cm
Item Weight
1kg

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