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How Coca-Cola Took Over the World: And 100 More Amazing Stories About the World's Greatest Brands by Giles Lury (Paperback, 2017)

About this product

About this product

Product Information

A cross between a business book and a storybook, How Coca-Cola Took Over the World is a collection of 101 accessible, enjoyable and informative tales of some of the world's greatest brands, including Tiffany's, Mercedes, Apple, Pinterest, Chanel No. 5, Corona, Brewdog, Spanx, LG, KFC, WWF, Guinness World Records and Coca-Cola. The stories are arranged into sections covering brand origins, brand naming and identity, marketing strategy, communication, innovation and repositioning and renovation. For each story, the author has drawn a moral - a marketing principle that can be applied to many brand and marketing challenges facing businesses today. When pulled together as they are by the author in the final chapter, they provide the reader with a compelling and inspirational toolbox.

Product Identifiers

Publisher
Lid Publishing
ISBN-13
9781911498254
eBay Product ID (ePID)
233092348

Product Key Features

Book Title
How Coca-Cola Took over the World: and 100 more Amazing Stories about the World's Greatest Brands
Author
Giles Lury
Format
Paperback
Language
English
Topic
Marketing
Publication Year
2017
Type
Textbook
Number of Pages
192 Pages

Dimensions

Item Height
198mm
Item Width
129mm

Additional Product Features

Title_Author
Giles Lury
Country/Region of Manufacture
United Kingdom

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