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Marketing by Geoff Lancaster, M. Cowling, Paul Reynolds (Paperback, 2003)

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EAN: 9780333987896. Geoff Lancaster, Paul Reynolds. Palgrave Macmillan. Sorry - no collections. My SKU: 3286612.

About this product

Product Information

Adopting a student-centred approach with activities, exercises and case studies, this text is designed specifically as an introductory text for those studying marketing for the first time. - The book includes coverage of newer areas such as Internet Marketing, Customer Relationship Marketing and International Marketing.

Product Identifiers

Publisher
Palgrave Macmillan
ISBN-13
9780333987896
eBay Product ID (ePID)
91944884

Product Key Features

Author
Geoff Lancaster, M. Cowling, Paul Reynolds
Publication Name
Marketing
Format
Paperback
Language
English
Subject
Marketing, Business
Publication Year
2003
Type
Textbook
Number of Pages
448 Pages

Dimensions

Item Height
234mm
Item Width
156mm

Additional Product Features

Title_Author
M. Cowling, Paul Reynolds, Geoff Lancaster
Country/Region of Manufacture
United Kingdom

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item 1 Marketing Paperback Paul, Lancaster, Geoff, Lancaster, Geoffrey A
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item 2 Marketing Paperback Paul, Lancaster, Geoff, Lancaster, Geoffrey A
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item 3 Marketing,Geoff Lancaster, Paul Reynolds
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item 4 Good, Marketing, Geoff Lancaster, Paul Reynolds, Book
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item 5 Very Good, Marketing, Geoff Lancaster, Paul Reynolds, Book
$6.47
+$14.80 shipping
item 6 Marketing Geoff Lancaster Paul Reynolds Paperback Palgrave Macmil… 9780333987896
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item 7 Marketing, Geoff Lancaster, Paul Reynolds Textbook
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Picture 1 of 1

Marketing by Geoff Lancaster, M. Cowling, Paul Reynolds (Paperback, 2003)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Marketing Paperback Paul, Lancaster, Geoff, Lancaster, Geoffrey A

item 2 Marketing Paperback Paul, Lancaster, Geoff, Lancaster, Geoffrey A

item 3 Marketing,Geoff Lancaster, Paul Reynolds

item 4 Good, Marketing, Geoff Lancaster, Paul Reynolds, Book

item 5 Very Good, Marketing, Geoff Lancaster, Paul Reynolds, Book

item 6 Marketing Geoff Lancaster Paul Reynolds Paperback Palgrave Macmil… 9780333987896

item 7 Marketing, Geoff Lancaster, Paul Reynolds Textbook

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