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Services Marketing: Global Edition by Christopher Lovelock, Jochen Wirtz (Paperback, 2011)

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Title: Services Marketing: Global Edition. Binding: paperback. Condition: New.

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Product Information

For undergraduate courses in Service Marketing This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing provides instructors with maximum flexibility in teaching while guiding students into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

Product Identifiers

Publisher
Pearson Education The Limited
ISBN-13
9780273756064
eBay Product ID (ePID)
113937239

Product Key Features

Author
Christopher Lovelock, Jochen Wirtz
Publication Name
Services Marketing: Global Edition
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2011
Type
Textbook
Number of Pages
648 Pages

Dimensions

Item Height
275mm
Item Width
214mm
Item Weight
1366g

Additional Product Features

Title_Author
Christopher Lovelock, Jochen Wirtz
Country/Region of Manufacture
United Kingdom

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item 1 Services Marketing,Christopher Lovelock, Jochen Wirtz
$4.24
+$11.25 shipping
item 2 Services Marketing, Global Edition Christopher, Wirtz, Jochen Lov
$7.08
+$10.01 shipping
item 3 Services Marketing: Global Edition by , NEW Book, FREE & FAST Delivery, (paperba
$111.87
+$37.52 shipping

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Picture 1 of 1

Services Marketing: Global Edition by Christopher Lovelock, Jochen Wirtz (Paperback, 2011)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Services Marketing,Christopher Lovelock, Jochen Wirtz

item 2 Services Marketing, Global Edition Christopher, Wirtz, Jochen Lov

item 3 Services Marketing: Global Edition by , NEW Book, FREE & FAST Delivery, (paperba

Best Selling in Textbooks

Diagnostic and Statistical Manual of Mental Disorders DSM-5-TR by American Psychiatric Association (2022, Trade Paperback)

Leadership : Theory and Practice by Peter G. Northouse (2021, Trade Paperback, Revised edition)

Self Heal by Design : The Role of Micro-organisms for Health by Barbara O'Neill (2018, Trade Paperback)

Research Design : Qualitative, Quantitative, and Mixed Methods Approaches by J. David Creswell and John W. Creswell (2022, Trade Paperback)

Diagnostic and Statistical Manual of Mental Disorders : DSM-5-TR by American Psychiatric Association (2022, Hardcover)

Cognitive Behavior Therapy : Basics and Beyond by Judith S. Beck (2020, Hardcover)

Encyclopedia of Counseling : Master Review and Tutorial for the National Counselor Examination, State Counseling Exams, and the Counselor Preparation Comprehensive Examination by Howard Rosenthal (2017, Trade Paperback, Revised edition,New Edition)

Save on Textbooks

Diagnostic and Statistical Manual of Mental Disorders DSM-5-TR Brand new

IBC 2021 International Building Code, Paperback - Brand New

International Residential Code for One and Two-Family Dwellings 2021 free ship

National Electrical Code (NEC) NFPA 70 2020 Edition Spiral USA STOCK

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