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Brand Storm: A Tale of Passion, Betrayal and Revenge by Will Murray (Paperback, 2000)

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Product Information

Today branding is one of the biggest issues in business. On many company balance sheets more value is attached to brand than any other item. Tomorrow it will dominate the future. Over the next five years your customer is going to have thousands of new choices. Is your brand ready, willing and able? Or are your competitors about to make a killing? The foundations of business are being shaken to pieces by the internet. Only extreme performers will survive. Those that deliver truely superb products. Those that market through cyberspace, minimise costs and truly master virtuality to delight their customers. And those that create real meaning and express it consistently, through living people, inspiring genuine customer love. These companies will occupy the top of the corporate food chain. For these extreme performers, whichever type they are, immersing their whole organisation into their brand will be their differentiater. Join the Brand Storm.Introducing a completely new way of looking at the marketing mix and brand definitions, Brand Storm helps organisations identify their corporate psyche and develop a living brand constitution, the impact of which can actually be measured, reviewed and audited. Brand Storm will show how to focus every aspect of an organisation into one meaningful brand. It will demonstrate how to use people as a wondrous source of value, integrity, personality and difference to successfully compete in an ever more transient and impersonal world. It will permanently change the perception of a company. It will make customers love them. Reviews Engaging, provocative, stimulating, encouraging, amusing, Brand Storm has created a new genre in business thinking and perhaps, even more importantly, style of communication . Huw Bunn, Headlight vision Brand Storm defines the new language of brands in the human economy. Beverly Mann, Managing Director of iSolon.com

Product Identifiers

Publisher
Pearson Education The Limited
ISBN-13
9780273650959
eBay Product ID (ePID)
89402623

Product Key Features

Author
Will Murray
Publication Name
Brand Storm: a Tale of Passion, Betrayal and Revenge
Format
Paperback
Subject
Computer Science, Marketing, Business
Publication Year
2000
Type
Textbook
Number of Pages
256 Pages

Dimensions

Item Height
230mm
Item Width
210mm
Item Weight
763g

Additional Product Features

Series Title
Financial Times Series
Country/Region of Manufacture
United Kingdom

All listings for this product

item 1 BRANDstorm: A Matter of Love and Death (Financial Times Series),
$8.05
+$11.24 shipping
item 2 Brand Storm: A Tale of Passion, Betrayal and Revenge (Financial Times Series), M
$9.17
+$25.02 shipping

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Picture 1 of 1

Brand Storm: A Tale of Passion, Betrayal and Revenge by Will Murray (Paperback, 2000)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 BRANDstorm: A Matter of Love and Death (Financial Times Series),

item 2 Brand Storm: A Tale of Passion, Betrayal and Revenge (Financial Times Series), M

Best Selling in Textbooks

Diagnostic and Statistical Manual of Mental Disorders DSM-5-TR by American Psychiatric Association (2022, Trade Paperback)

Self Heal by Design : The Role of Micro-organisms for Health by Barbara O'Neill (2018, Trade Paperback)

Leadership : Theory and Practice by Peter G. Northouse (2021, Trade Paperback, Revised edition)

Research Design : Qualitative, Quantitative, and Mixed Methods Approaches by J. David Creswell and John W. Creswell (2022, Trade Paperback)

Designing Data-Intensive Applications : The Big Ideas Behind Reliable, Scalable, and Maintainable Systems by Martin Kleppmann (2017, Trade Paperback)

Cognitive Behavior Therapy : Basics and Beyond by Judith S. Beck (2020, Hardcover)

Encyclopedia of Counseling : Master Review and Tutorial for the National Counselor Examination, State Counseling Exams, and the Counselor Preparation Comprehensive Examination by Howard Rosenthal (2017, Trade Paperback, Revised edition,New Edition)

Save on Textbooks

Diagnostic and Statistical Manual of Mental Disorders DSM-5-TR Brand new

International Building Code IBC 2021 International Code Council Paperback

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