The item you selected is unavailable, but we found something similar.

Principles of Marketing by Gary Armstrong and Philip Kotler (2013, Hardcover) - Picture 1 of 1

Principles of Marketing by Gary Armstrong and Philip Kotler (2013, Hardcover)

4.717 product ratings

guanqi60 (4)
100% positive feedback

Price:

$18.66

+ US $6.35 shipping

Estimated delivery Sat, Jun 8 - Thu, Jun 13

Returns:

No returns, but backed by eBay Money back guaranteeeBay Money back guarantee.

Condition:

Brand New

Principles of Marketing by Gary Armstrong and Philip Kotler (2013, Hardcover).

About this product

Product Information

Readers interested in an overview of marketing strategies and techniques. Learn how to create value and gain loyal customers. "Principles of Marketing "helps current and aspiring marketers master today s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information within an innovative customer-value framework, the book helps readers understand how to create value and gain loyal customers. The fifteenth edition has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and high-tech customer relationships. Emphasizing the great role that technology plays in contemporary marketing, it s packed with new stories and examples illustrating how companies employ technology to gain competitive advantage from traditional marketing all-stars such as P&G and McDonald s to new-age digital competitors such as Apple and Google."

Product Identifiers

Publisher
Pearson Education
ISBN-10
0133084043
ISBN-13
9780133084047
eBay Product ID (ePID)
143663067

Product Key Features

Author
Philip Kotler, Gary Armstrong
Publication Name
Principles of Marketing
Format
Hardcover
Language
English
Publication Year
2013
Type
Textbook
Number of Pages
720 Pages

Dimensions

Item Length
11in
Item Height
1.2in
Item Width
8.5in
Weight
55.2 Oz
Item Weight
55.2 Oz

Additional Product Features

Lc Classification Number
Hf5415.K636 2014
Publication Date
2013-01-09
Edition Description
15th Edition
Edition Number
15
Copyright Date
2014
Topic
Marketing / General
Lccn
2012-037271
Dewey Decimal
658.8
Intended Audience
College Audience
Dewey Edition
20
Genre
Business & Economics

All listings for this product

item 1 Principles of Marketing Gary Armstrong and Philip Kotler 2013 15th Edition HC
$5.50
item 2 Principles of Marketing
$11.90
Free shipping
item 3 Principles of Marketing
$11.95
Free shipping
item 4 Principles of Marketing
$6.60
item 5 Principles of Marketing
$12.67
Free shipping
item 6 Principles of Marketing Hardcover Gary, Kotler, Philip Armstrong
$14.03
Free shipping
item 7 Principles of Marketing by Gary Armstrong and Philip Kotler (2013, Hardcover)
$9.99

See all 28

4.7

4.7 out of 5 stars based on 7 product ratings

7 product ratings

5 users rated this 5 out of 5 stars
2 users rated this 4 out of 5 stars
0 users rated this 3 out of 5 stars
0 users rated this 2 out of 5 stars
0 users rated this 1 out of 5 stars

Would recommend

Good value

Compelling content

Most relevant reviews

5 out of 5 stars
by Hvj5bXbgSsq@Del...Jun 19, 2017
Intl. Ed
Very good book, at a very good price. With a little effort, it is a great buy.
Verified purchase: Yes | Condition: New
4 out of 5 stars
by d-waters5Apr 11, 2017
Great
Interesting content
Verified purchase: Yes | Condition: Pre-owned
5 out of 5 stars
by 4fT2Y6yhQWe@Del...Oct 19, 2016
Is it good
Yes! Book is new, well packed. However the book cover is different from what is shown in the pic. Page numbers are different from book that is shown here and what you get. Content is same.
Verified purchase: Yes | Condition: New

Best Selling in Textbooks

See all

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Best Selling in Textbooks

Designing Data-Intensive Applications : The Big Ideas Behind Reliable, Scalable, and Maintainable Systems by Martin Kleppmann (2017, Trade Paperback)
4.9 out of 5 stars based on 17 product ratings
$18.10 New
$15.99 Used
Teaching Good Learner Repertoires by Steve Ward (2013, Trade Paperback)
4.2 out of 5 stars based on 5 product ratings
$15.24 New
$14.99 Used
Research Design : Qualitative, Quantitative, and Mixed Methods Approaches by J. David Creswell and John W. Creswell (2022, Trade Paperback)
4.2 out of 5 stars based on 5 product ratings
$20.97 New
$10.00 Used
Diagnostic and Statistical Manual of Mental Disorders DSM-5-TR by American Psychiatric Association (2022, Trade Paperback)
4.6 out of 5 stars based on 19 product ratings
$9.50 New
---- Used
Self Heal by Design : The Role of Micro-organisms for Health by Barbara O'Neill (2018, Trade Paperback)
5.0 out of 5 stars based on 21 product ratings
$28.99 New
---- Used
Leadership : Theory and Practice by Peter G. Northouse (2021, Trade Paperback, Revised edition)
5.0 out of 5 stars based on 1 product rating
$19.98 New
$15.00 Used
PMBOK® Guide Ser.: Guide to the Project Management Body of Knowledge (PMBOK Guide) and the Standard for Project Management by Project Management Institute (2021, Trade Paperback, New Edition)
4.7 out of 5 stars based on 10 product ratings
$18.64 New
$16.99 Used

Save on Textbooks

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Save on Textbooks

Designing Data-Intensive Applications : The Big Ideas Behind Reliable USA STOCK
$18.10
Trending at $18.85
An Index to Precept Upon Precept Volumes 1 & 2
$18.74
Trending at $29.17
NFPA 70 Handbook with Tabs 2023 Edition by National Fire Protection...
$60.99
Trending at $67.75
International Code Council Ser.: 2021 International Building Code by...
$45.00
Trending at $57.04
National Electrical Code (NEC) NFPA 70 2020 Edition Spiral USA STOCK
$33.90
Trending at $36.40
NFPA 70, National Electrical Code 2023 Hardcover Edition with TABS
$61.74
Trending at $70.00

Principles of Marketing by Gary Armstrong and Philip Kotler (2013, Hardcover)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

Ratings and Reviews

Most relevant reviews

Intl. Ed

Great

Is it good

Best Selling in Textbooks

Save on Textbooks

You may also like