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This is a tiny little book but don't let its size fool you. There is more information packed on its diminuitive pages than in a whole encyclopedia! I believe the reason I enjoyed it so was it didn't give step by step ways to market yourself or your business, it rather led me to those magical "aha!" moments which came after I put it down. The book can be read in under an hour if you choose to; at least the first time. I'm on my 14th readthrough and I doubt very much it will be the last one.
I bought this book for a marketing class. I enjoyed how direct the author was and found it enjoyable to read unlike many other text books. I liked how "down to earth" the author put things. Very good reading if your interested in the marketing process.
It mat be 15+ years old, but the content is relevant and reads easily.
Verified purchase: Yes | Condition: Pre-owned
I did pick this book at a train station and read it over an hour non stop. It is well written and full of practical advise. It wont tell you exactly what you need to do to run a successful business, but it will give you simple and very efficient clues. you will not waste your time and money by reading this little book
Verified purchase: Yes | Condition: Pre-owned
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