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The Business of iPhone App Development : Making and Marketing Apps That Succeed by Michael Schneider and Dave Wooldridge (2010, Trade Paperback, New Edition)

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About this product

Product Information

The mobile landscape is very different than it was just a few years ago. The iPhone's powerful software, revolutionary user interface, and powerful developer platform has driven an almost overnight explosion of apps. Consumers have shown through their actions that apps are how they want to consume content on mobile devices. The rapid change in the mobile landscape provides an excellent opportunity for entrepreneurship. In June 2008, I left a nearly four-year tenure at Apple because on the eve of the App Store launch, I felt the old guard of the mobile industry, who had been the gatekeepers, were about to lose their stranglehold, giving way to a new generation of entrepreneurs. My adventure in the iPhone space has been highly rewarding emotionally, intellectually, and, yes, financially. I have also never worked harder in my life. My firm, Double Encore, has been offering iPhone consulting and development services since July 2008. Since that time, I have met with a countless number of perspective clients from individuals to large brands. There is no shortage of enthusiasm and optimism. Yet the App Store is not the fountain of youth. Nor can it turn coal into gold. There are many more failures than successes in this young market.

Product Identifiers

Publisher
Apress L. P.
ISBN-10
1430227338
ISBN-13
9781430227335
eBay Product ID (ePID)
78395830

Product Key Features

Author
Dave Wooldridge, Michael Schneider
Publication Name
Business of iPhone App Development : Making and Marketing Apps That Succeed
Format
Trade Paperback
Language
English
Features
New Edition
Publication Year
2010
Type
Textbook
Number of Pages
408 Pages

Dimensions

Item Length
9.3in
Item Width
7.5in
Item Weight
27.1 Oz

Additional Product Features

Number of Volumes
1 Vol.
Lc Classification Number
Hf4999.2-6182
Edition Description
New Edition
Table of Content
Seeing the Big Picture in a Crowded App Store Marketplace.- Doing Your Homework: Analyzing iPhone App Ideas and Performing Competitive Research.- Protecting Your Intellectual Property.- Your iPhone App Is Your Most Powerful Marketing Tool.- Money for Nothing: When It Pays to Be Free.- Exploring New Business Models with In-App Purchase and Affiliate Programs.- Testing and Usability: Putting Your Best Foot Forward.- Get the Party Started! Creating a Prerelease Buzz.- Keys to the Kingdom: The App Store Submission Process.- Increasing Awareness for Your iPhone App.
Copyright Date
2010
Topic
Software Development & Engineering / General, Operating Systems / Apple (Mac OS & iOS), Hardware / Mobile Devices, Programming / Macintosh, Management Science
Intended Audience
Scholarly & Professional
Illustrated
Yes
Genre
Computers, Business & Economics

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Picture 1 of 2

The Business of iPhone App Development : Making and Marketing Apps That Succeed by Michael Schneider and Dave Wooldridge (2010, Trade Paperback, New Edition)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Textbooks

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Research Design : Qualitative, Quantitative, and Mixed Methods Approaches by J. David Creswell and John W. Creswell (2022, Trade Paperback)

Self Heal by Design : The Role of Micro-organisms for Health by Barbara O'Neill (2018, Trade Paperback)

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