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World Wide Web Marketing : Integrating the Web into Your Marketing Strategy by Jim Sterne (1998, Trade Paperback)

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"A classic in an industry where classics are rare. This is the most well-rounded tutorial on Web marketing ever written."-Kristin Zhivago, Editor of Marketing Technology Columnist for Marketing Computers and President of Zhivago Marketing Partners, Inc. The bestselling guide to everything you ever needed to know about online marketing-fully updated and better than ever! World Wide Web Marketing, Second Edition Online marketing guru Jim Sterne shows you how to apply classic marketing principles to the Internet. He also explains how to take full advantage of the exciting new marketing opportunities presented by the latest Web technologies. Writing for non-techies, he provides just enough technical detail to help you understand the Web's vast potential as a marketing medium without over-whelming you. In straightforward language, supplemented with fascinating case studies, he tells you what you need to know to: * Develop relationships with valued customers and build brand loyalty * Use personalization tools that tailor content to individual users * Mine valuable information about customers * Use state-of-the-art select marketing techniques * Advertise your site online and through traditional media * Make the most of search engines and push technology * Use banner advertising * Measure the success of online marketing initiatives Wiley Computer Publishing. Timely. Practical. Reliable. Visit our Web site at www.wiley.com/compbooks/

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0471315613
ISBN-13
9780471315612
eBay Product ID (ePID)
338396

Product Key Features

Author
Jim Sterne
Publication Name
World Wide Web Marketing : Integrating the Web Into Your Marketing Strategy
Format
Trade Paperback
Language
English
Publication Year
1998
Type
Textbook
Number of Pages
416 Pages

Dimensions

Item Length
9.2in
Item Height
0.9in
Item Width
7.5in
Item Weight
25.6 Oz

Additional Product Features

Lc Classification Number
Hf5415.1265.S742
Edition Number
2
Table of Content
Introduction to the Internet and the Web-An Executive Summary. Getting to Know the Internet. Welcome to the World Wide Web. The Using the World Wide Web for Marketing. Customer Service First. Useable Web-Be Kind to Your Users. Interactivity Goes with the Flow. Feedback. Value-Added Marketing-It2s Personal. Attracting Attention. Measuring Your Success. A Few Thorny Issues. Where Do You Start? Looking Toward the Future. Appendices. Index.
Copyright Date
1999
Topic
Marketing / General, Internet / General, E-Commerce / Internet Marketing, Electronic Commerce (See Also Headings under Business & Economics / E-Commerce), E-Commerce / General (See Also Computers / Electronic Commerce)
Lccn
98-030145
Dewey Decimal
658.8/4
Intended Audience
Trade
Dewey Edition
21
Illustrated
Yes
Genre
Computers, Business & Economics

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item 1 World Wide Web Marketing: Integrating the Web into Your Marketing St - VERY GOOD
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item 2 World Wide Web Marketing [2nd Edition] by Sterne, Jim Paperback Book The Fast
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item 3 World Wide Web Marketing [2nd Edition], Sterne, Jim
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Picture 1 of 1

World Wide Web Marketing : Integrating the Web into Your Marketing Strategy by Jim Sterne (1998, Trade Paperback)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 World Wide Web Marketing: Integrating the Web into Your Marketing St - VERY GOOD

item 2 World Wide Web Marketing [2nd Edition] by Sterne, Jim Paperback Book The Fast

item 3 World Wide Web Marketing [2nd Edition], Sterne, Jim

item 4 World Wide Web Marketing: Integrating the Web into Your Marketin

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