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The Business of Iphone and Ipad App Development : Making and Marketing Apps That Succeed by Michael Schneider and Dave Wooldridge (2011, Trade Paperback, New Edition)

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Publication Date: 3/25/2011. Item Availability.

About this product

Product Information

The phenomenal success of the iPhone, iPad and the iPod touch has ushered in a "gold rush" for developers, but with well over 300,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iOS app requires a lot of organization and some strategic planning. Updated and expanded for iOS 4, this bestselling book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store. The Business of iPhone and iPad App Development was written by experienced developers with business backgrounds, taking you step-by-step through cost effective marketing techniques that have proven successful for professional iOS app creators--perfect for independent developers on shoestring budgets. No prior business knowledge is required. This is the book you wish you had read before you launched your first app!

Product Identifiers

Publisher
Apress L. P.
ISBN-10
1430233001
ISBN-13
9781430233008
eBay Product ID (ePID)
92317591

Product Key Features

Author
Dave Wooldridge, Michael Schneider
Publication Name
Business of iPhone and iPad App Development : Making and Marketing Apps That Succeed
Format
Trade Paperback
Language
English
Features
New Edition
Publication Year
2011
Type
Textbook
Number of Pages
480 Pages

Dimensions

Item Length
9.3in
Item Width
7.5in
Item Weight
31.4 Oz

Additional Product Features

Number of Volumes
1 Vol.
Lc Classification Number
Qa76.8.M3
Edition Description
New Edition
Edition Number
2
Table of Content
Seeing the Big Picture in a Crowded App Store Marketplace Doing Your Homework: Analyzing iOS App Ideas and Performing Competitive Research Protecting Your Intellectual Property Your iOS App Is Your Most Powerful Marketing Tool Social Inception: Promoting Your Apps Within Apps Money for Nothing: When It Pays to Be Free Monetizing Free Apps with iAd and Other In-App Advertising Opportunities Exploring the Freemium Model with In-App Purchase Testing and Usability: Putting Your Best Foot Forward Get the Party Started! Creating a Prerelease Buzz Keys to the Kingdom: The App Store Submission Process Increasing Awareness for Your iOS App Online Resources for App Research and Marketing
Copyright Date
2011
Topic
Software Development & Engineering / General, Hardware / Tablets, Operating Systems / Apple (Mac OS & iOS), Hardware / Mobile Devices, Programming / Macintosh, Enterprise Applications / General
Intended Audience
Scholarly & Professional
Illustrated
Yes
Genre
Computers

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item 1 The Business of iPhone and iPad App Development: Making and Marketing App - GOOD
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item 2 The Business of iPhone and iPad App Development... by Wooldridge, Dave Paperback
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item 3 The Business of iPhone and iPad App Development: Making and Marketing Apps That
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item 4 The Business of iPhone and iPad App Development: Making and Marketing Apps That
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Picture 1 of 1

The Business of Iphone and Ipad App Development : Making and Marketing Apps That Succeed by Michael Schneider and Dave Wooldridge (2011, Trade Paperback, New Edition)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 The Business of iPhone and iPad App Development: Making and Marketing App - GOOD

item 2 The Business of iPhone and iPad App Development... by Wooldridge, Dave Paperback

item 3 The Business of iPhone and iPad App Development: Making and Marketing Apps That

item 4 The Business of iPhone and iPad App Development: Making and Marketing Apps That

Best Selling in Textbooks

Diagnostic and Statistical Manual of Mental Disorders DSM-5-TR by American Psychiatric Association (2022, Trade Paperback)

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Teaching Good Learner Repertoires by Steve Ward (2013, Trade Paperback)

Designing Data-Intensive Applications : The Big Ideas Behind Reliable, Scalable, and Maintainable Systems by Martin Kleppmann (2017, Trade Paperback)

Self Heal by Design : The Role of Micro-organisms for Health by Barbara O'Neill (2018, Trade Paperback)

Leadership : Theory and Practice by Peter G. Northouse (2021, Trade Paperback, Revised edition)

Cognitive Behavior Therapy : Basics and Beyond by Judith S. Beck (2020, Hardcover)

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