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Affiliate Program Management : An Hour a Day by Evgenii Prussakov (2011, Trade Paperback)

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Product Information

Affiliate marketing is hot; here's how to get your program going Nearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. In the popular An Hour a Day format, this guide features a detailed, real-world, task-based approach to developing, launching, and managing a successful affiliate marketing program. It explores market research, determining payment models and reporting guidelines, recruiting affiliates, crafting appropriate communications, and much more. Affiliate marketing programs help boost marketing efforts without incurring excessive costs; this Hour a Day guide provides everything merchants, business owners, and those charged with managing an affiliate program need to know Offers a modern, real-world, step-by-step guide to researching, launching, managing, and optimizing a successful affiliate marketing program Covers social media; creating policies; working with feeds, coupons, widgets, and video; creating compelling content; handling partners who are not meeting goals; and much more Affiliate Program Management: An Hour a Day is the do-it-yourself guide to planning and maintaining a successful affiliate program.

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0470651733
ISBN-13
9780470651735
eBay Product ID (ePID)
99403697

Product Key Features

Author
Evgenii Prussakov
Publication Name
Affiliate Program Management : an Hour a Day
Format
Trade Paperback
Language
English
Publication Year
2011
Type
Textbook
Number of Pages
464 Pages

Dimensions

Item Length
9.2in
Item Height
1.1in
Item Width
7.3in
Item Weight
27.3 Oz

Additional Product Features

Lc Classification Number
Hf5415.1265.P777
Copyright Date
2011
Topic
Internet / General, E-Commerce / Internet Marketing, Advertising & Promotion
Lccn
2011-007564
Dewey Decimal
658.8/72
Intended Audience
Trade
Dewey Edition
22
Illustrated
Yes
Genre
Computers, Business & Economics

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Affiliate Program Management : An Hour a Day by Evgenii Prussakov (2011, Trade Paperback)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Affiliate Program Management: An Hour a Day by Evgenii Prussakov: Used

item 2 Affiliate Program Management: An Hour a Day

item 3 Affiliate Program Management: An Hour a Day by Evgenii Prussakov

item 4 Affiliate Program Management : An Hour a Day, Paperback by Prussakov, Evgenii...

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