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Starting an Online Business All-in-One Desk Reference for Dummies by Joel Elad and Shannon Belew (2006, Trade Paperback)

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About this product

Product Information

Eleven minibooks comprising nearly 800 pages offer would-be online entrepreneurs all the information they need to launch an e-business and succeed in today's marketplace Unlike competing guides, this book explains how to redesign a site, retool marketing strategies, and run a nonprofit site as well as offering in-depth coverage of how to secure a site and move from retail to e-tail Minibooks cover online business basics, legal and accounting matters, Web site design, operational issues once a business is up and running, Internet security, how to boost sales, taking a brick-and-mortar business online, storefront selling at eBay and elsewhere, fundraising at a nonprofit site, running a niche e-business, and advanced e-commerce techniques and strategies

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0764599291
ISBN-13
9780764599293
eBay Product ID (ePID)
49206366

Product Key Features

Book Title
Starting an Online Business All-In-One Desk Référence for Dummies
Author
Joel Elad, Shannon Belew
Format
Trade Paperback
Language
English
Topic
E-Commerce / Internet Marketing, Small Business
Publication Year
2006
Genre
Business & Economics
Number of Pages
840 Pages

Dimensions

Item Length
9.3in
Item Height
1.7in
Item Width
7.4in
Item Weight
43 Oz

Additional Product Features

Number of Volumes
11 Vols.
Lc Classification Number
Hd30.37
Table of Content
Introduction. Book I: Online Business Basics. Chapter 1: Starting from Scratch. Chapter 2: Turning Internet Dreams into Reality. Chapter 3: Get with the Plan: Creating Your Business Plan. Chapter 4: Financing Your Online Start-Up. Chapter 5: Creating Online Policies. Chapter 6: Setting Up Shop: Everything You Need for Online Efficiency. Book II: Legal and Accounting. Chapter 1: Minding the Law. Chapter 2: To Inc. or Not to Inc. Chapter 3: The Trademark-and-Copyright Two-Step. Chapter 4: Accounting for Taxes (And Then Some). Book III: Web Site Design. Chapter 1: What's in a (Domain) Name? Chapter 2: Designing Customer-Friendly Sites. Chapter 3: Building a Site Made for You. Chapter 4: Finding the Host with the Most. Chapter 5: Sizzling Content that Optimizes Searches. Chapter 6: Lights, Camera, Action! Taking Your Site Live. Book IV: Online and Operating. Chapter 1: Determining Your Revenue Model. Chapter 2: Making Money with Affiliate Programs. Chapter 3: Selling Information for Profit. Chapter 4: Paying Up with the Right Payment Options. Chapter 5: Putting the (Shopping) Cart before the Horse. Chapter 6: Taking Inventory. Chapter 7: Fulfilling Expectations and Orders. Book V: Internet Security. Chapter 1: Understanding Security and Your Risks. Chapter 2: Developing a Security Plan. Chapter 3: Attacked! What to Expect from the Net-Thief. Chapter 4: Securing Your Site and Your Business. Chapter 5: Flying without Wires: Security Concerns in the Wireless World. Book VI: Boosting Sales. Chapter 1: Driving Traffic, Driving Sales. Chapter 2: Special-Edition Public Relations for the Web. Chapter 3: Web Marketing at Work. Chapter 4: Converting Browsers to Buyers. Chapter 5: Analyzing and Monitoring Your Customers. Chapter 6: Mastering Search Engines, Optimization, and Rankings. Book VII: Retail to E-Tail. Chapter 1: Deciding to Move Your Store Online. Chapter 2: Understanding the Differences between Real and Virtual Customers. Chapter 3: Window Dressing for the Online Display. Chapter 4: Making In-Store Customers Loyal Online Shoppers. Chapter 5: Troubleshooting the Transition to E-Tail. Book VIII: Storefront Selling. Chapter 1: Instant E-Commerce with Storefronts. Chapter 2: Mastering the Amazon. Chapter 3: Let's Hear It for Yahoo! Chapter 4: Making eBay THE Way. Chapter 5: New Storefronts, New Opportunities. Book IX: Fundraising Sites. Chapter 1: Raining Donations: Why Not-for-Profit Is Big Business Online. Chapter 2: Adding Online Moneymakers to an Existing Site. Chapter 3: Getting the Donor Base to Come to You. Chapter 4: More Online Marketing Strategies for Nonprofit Organizations. Chapter 5: Legal Considerations for Nonprofit Organizations. Book X: Niche E-Commerce. Chapter 1: Discovering Niche Markets. Chapter 2: Over 50 and BOOMING. Chapter 3: Women and Children Only. Chapter 4: Crossing Borders and Selling Internationally. Chapter 5: Micro-Commerce. Book XI: E-Commerce Advanced. Chapter 1: Overhauling the Business. Chapter 2: Time to Redesign. Chapter 3: Expanding Products to Increase Stagnant Sales. Chapter 4: Bringing Former Customers (Back) Home. Chapter 5: Revisiting Marketing Strategies. Chapter 6: Hiring Experts to Get Business Rolling Again. Chapter 7: Transitioning a Small Site into Big Business. Index.
Copyright Date
2006
Dewey Decimal
658.8720681
Intended Audience
Trade
Dewey Edition
22
Illustrated
Yes

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5 out of 5 stars
by justinsgr8Feb 20, 2008
Starting an Online Business All-in-one Desk Reference
I THINK ALL THE "FOR DUMMIES" BOOKS ARE PRETTY WELL DONE. THEY USE HUMOR TO HOLD YOUR ATTENTION. THIS BOOK IS ESPECIALLY GOOD FOR BEGINNERS I THINK. I'VE BEEN DOING THIS AWHILE BUT I ALSO READ SOME TIPS AND IDEAS I HADN'T THOUGHT OF OR HAD THOUGHT OF IN A DIFFERENT WAY. I'M ALWAYS LOOKING FOR GOOD IDEAS. THIS BOOK HAS SOME.

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