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I feel that every fresh Internet Marketer should read this book at least once - Google Advertising Tools by - Harold Davis. This is great book for people who want to cash in using Google's Adsense program. The part I of this book illustrates how can one drives traffic to a site. It also touches on Search Engine Optimization, stating how can a web site be optimized to its keywords. I am amazed that this book covers the SEO section in a great depth. Part II of the book covers how to make full use of your Adsense account and maximize your profit from the clicks by putting your ads in a more profitable place :) On top of the two interesting topics as mentioned, you can also find equal amount of information on AdWords. If you are thinking of using AdWords to promote your site, you will definitely do not want to miss out the valuable information here. In general, this book is a good starting point for people who is thinking to start off their Internet PPC revenue channels. If you have been using Adsense and Adwords for more than 1 to 2 years, then it may be wise to invest in another book.Read full review
Verified purchase: Yes | Condition: Pre-owned
It is estimated that Google ads reach 80% of all Internet users. No other advertising system or promotional scheme (including spam campaigns) can boast such coverage. Cashing in on Google ads either as an advertiser through AdWords or by getting paid by the click for hosting Google ads through Adsense is a pretty quick and simple process. Google Advertising Tools is meant for the beginner advertiser or new website owner who would like to make a little extra money through hosting Google ads. This book takes the reader through the whats, the whys, the hows, and the wheres of these options. Much of the more complicated parts of these processes are even detailed step by step complete with illustrations of what the reader will see at the website. I do suggest this book to those new to Google ads. However, I also think that those already participating in these programs with find a few helpful hints and tips, particularly in the optimizing sections.Read full review
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