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The Ultimate Guide to Search Engine Marketing : Pay per Click Advertising Secrets Revealed by Bruce C. Brown (2007, Perfect)

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Product Information

Is your ultimate goal to have more customers come to your website? You can increase your website traffic by more than 1,000 percent through the expert execution of Pay Per Click Advertising. With PPC advertising you are only drawing highly qualified visitors to your Web site PPC brings you fast results and you can reach your target audience with the most cost effective method on the Internet today. In this book we show you the secrets of executing a successful, cost-effective campaign. Pay per click, or PPC, is an advertising technique that uses search engines where you can display your text ads throughout the Internet keyed to the type of business you have or the type of products you are promoting. Successful PPC advertising ensures that your text ads reach the right audience while your business only pays for the clicks your ads receive Master the art and science behind Pay Per Click Advertising in a matter of hours. By investing a few dollars you can easily increase the number of visitors to your website and significantly increase sales Since you only pay when someone actually clicks on your ad, your marketing dollars are being used more effectively and efficiently compared to any other advertising method. The key to success in PPC advertising is to know what you are doing, devise a comprehensive and well-crafted advertising plan, and know the relationships between your website, search engines, and PPC advertising campaign methodology. This groundbreaking and exhaustively researched new book will provide everything you need to know to get you started on generating high-volume, high quality leads to your website. This new book will teach you the six steps to a successful campaign: Keyword Research, Copy Editing, Setup and Implementation, Bid Management, Performance Analysis, Return on Investment, and Reporting and Avoiding PPC Fraud. In addition, we interviewed some of today s most successful PPC masters. This book is a compilation of their secrets and proven successful ideas. Additionally, we give you hundreds of tips and tricks to ensure your Web site is optimized for maximum search engine effectiveness to drive business to your web site and increase sales and profits. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president's garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.

Product Identifiers

Publisher
Atlantic Publishing Group, Inc.
ISBN-10
0910627991
ISBN-13
9780910627993
eBay Product ID (ePID)
57053699

Product Key Features

Book Title
Ultimate Guide to Search Engine Marketing : Pay Per Click Advertising Secrets Revealed
Author
Bruce C. Brown
Format
Perfect
Language
English
Topic
E-Commerce / Internet Marketing, Electronic Commerce (See Also Headings under Business & Economics / E-Commerce), E-Commerce / General (See Also Computers / Electronic Commerce)
Publication Year
2007
Genre
Computers, Business & Economics
Number of Pages
288 Pages

Dimensions

Item Length
9in
Item Height
0.8in
Item Width
6.1in
Item Weight
16 Oz

Additional Product Features

Lc Classification Number
Hf5415.1265
Table of Content
Introduction; History and Understanding of Online Marketing; Introduction to PPC Advertising; Search Engine Optimisation; How to Generate Web Site Traffic; Establishing an Online Marketing Strategy; How to Budget for Your PPC Advertising Campaign and Choose Effective Keywords & Keyword Phrases; Google AdWords; Yahoo!® Search Marketing; Microsoft® adCenter; How to Identify and Combat Fraud; Increase Profits with Google AdSense; How to Increase Sales with Affiliate Marketing; Increase Profits with an eBay Store Front; PPC Marketing and SEO Case Studies; Hints, Tips and Advice from the Experts Who Do It Every Day; Glossary; Index.
Copyright Date
2007
Target Audience
Trade
Lccn
2007-005629
Dewey Decimal
658.8/72
Dewey Edition
22
Illustrated
Yes

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The Ultimate Guide to Search Engine Marketing : Pay per Click Advertising Secrets Revealed by Bruce C. Brown (2007, Perfect)

About this product

Product Information

Product Identifiers

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Additional Product Features

All listings for this product

item 1 The Ultimate Guide to Search Engine Marketing Pay Per Click Advertising Secrets

item 2 The Ultimate Guide to Search Engine Marketing: Pay Per Click Advertising...

item 3 The Ultimate Guide to Search Engine Marketing : Pay per Click Adv

Best Selling in Books

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The Women : A Novel by Kristin Hannah (2024, Hardcover)

The Empyrean Ser.: Iron Flame by Rebecca Yarros (2023, Hardcover)

The Empyrean Ser.: Fourth Wing (Special Edition) by Rebecca Yarros (2023, Hardcover)

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