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Pay per clicks, are essential to any web marketer, but they come at the cost of a pretty penny. Learning to get your site ranked on the search engines for FREE is a skill no one should be without. The author is knowledgeable, and has some great pointers to get you started. Getting a high rank and staying there is an art form & it takes work, dedication and lots of know how to do it. The author of this book gives you the know how so all you have left to do is the work, and dedication. Most importantly remember the very best clicks are the ones that don't cost you a penny.
This book is a must have for any online business. If you are new to Pay-for-Placement online marketing, this will walk you through the basics and onto advanced techniques to get the most bang for your marketing buck. It provides invaluable sites to add to your favorites, set up for Google adwords, Yahoo keywords, and more. Written in easy-to-understand terms that point out common mishaps, Search Engine Advertising will save you time and money. This book helped me take my eBay business and expand it off of eBay using marketing tactics. I'm still happy to have an eBay presence, but now my website sales more than triple my eBay sales. This book helped make it happen. Thumbs up!
Love it or hate it pay for performance search engines are here to stay. With the advent of Yahoo Search, and Google Adwords pay per performance advertising is here to stay. Pay for performance It is EXTREMELY easy, if done the wrong way to spend stacks and stacks of cash and have nothing to show for it. That is exactly why you need this book, it dispels the misnomers, and myths about pay per performance advertising, as well as give you practical advice for how to set up campaigns, make them actually work and when you spend cash on pay for performance ads you will actually get results. Take the advice of an e-trepreneur who has spent thousadns of dollars and gotten nothing, and learned to actually get results doing it the right way.
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