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I like the real world examples that are given and how everything is explained very clearly as their is vocabulary that pertains only to the e-business world. It reads easy and gives the reader good ideas as to how e-businesses get started and survive as far as what and how online advantages are exploited by a business. Very good book, would recommend to entrepreneurs looking to expand their brick-and-mortar business online.
Verified purchase: Yes | Condition: Pre-owned
I bought the book because I needed it for a class. Come to find out that I did not need the book at all. I have not actually opened it yet for that reason.
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