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Understanding Digital Marketing : Marketing Strategies for Engaging the Digital Generation by Damian Ryan (2014, Trade Paperback)

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About this product

Product Information

The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web marketing, the rules of new media and researching the new generation of digital consumers. Clear, informative and entertaining, it covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies. One of the best-selling books in the industry, this third edition of Understanding Digital Marketing has been thoroughly revised with more information on core areas such as search, analytics, online PR and content marketing. Complete with in-depth insider accounts of digital marketing successes from brands including Harley-Davidson, Help for Heroes, MercadoLibre and the UEFA Europa League, it remains 'one of the most comprehensive yet easy-to-read books on digital marketing available' (The Marketer) and is therefore essential reading for both practitioners and students alike.

Product Identifiers

Publisher
Kogan Page, The Limited
ISBN-10
0749471026
ISBN-13
9780749471026
eBay Product ID (ePID)
171680803

Product Key Features

Author
Damian Ryan
Publication Name
Understanding Digital Marketing : Marketing Strategies for Engaging the Digital Generation
Format
Trade Paperback
Language
English
Publication Year
2014
Type
Textbook
Number of Pages
432 Pages

Dimensions

Item Length
9.3in
Item Height
0.8in
Item Width
6.1in
Item Weight
23.5 Oz

Additional Product Features

Lc Classification Number
Hf5415.1265.R93 2014
Edition Number
3
Reviews
[A] fine, accessible guide to digital marketing and appears here in its third updated edition which has been completely revamped to reflect key changes in digital marketing strategies and the digital environment., This third edition ...is a 100 pages heavier and has several new sections. I still believe it is one of the best books to provide a comprehensive overview of all things digital., [T]he subject is presented in a thoughtful, fulsome manner that nonetheless remains accessible to all readers.... Highly recommended.|9780749471026|, A fine, accessible guide to digital marketing and appears here in its third updated edition which has been completely revamped to reflect key changes in digital marketing strategies and the digital environment., [T]he subject is presented in a thoughtful, fulsome manner that nonetheless remains accessible to all readers.... Highly recommended., Praise for the previous editions: "This latest edition discusses digital media and how to apply it to business pursuits, from choosing online marketing challenges to building an effective e-mail list, developing on online outreach code of ethics, and more. An excellent 'must have' reference for any business concerned with digital marketing."
Table of Content
01: So... you want to go digital???; 02: @first... think!; 03: Then build your channel; 04: Is it working?; 05: Are customers finding you?; 06: Understanding social media; 07: Understanding e-mail marketing; 08: Understanding mobile marketing; 09: Understanding performance marketing; 10: Understanding online public relations; 11: Understanding content marketing; 12: Convincing your boss to invest in digital marketing; 13: What's next?
Copyright Date
2014
Target Audience
College Audience
Topic
Marketing / General, Web / Social Media, E-Commerce / Internet Marketing, Strategic Planning, Advertising & Promotion
Lccn
2014-013409
Dewey Decimal
658.8/72
Dewey Edition
23
Illustrated
Yes
Genre
Computers, Business & Economics

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5 out of 5 stars
by light_yagami1Jan 18, 2016
Book review
Great read, very interesting and informative. Must check out.
Verified purchase: Yes | Condition: Pre-owned

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