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E-COMMERCE 2017 (13TH EDITION) By Kenneth C. Laudon & Carol Guercio Traver *VG+* - Picture 1 of 1

E-Commerce 2017 by Carol Traver and Kenneth Laudon (2017, Trade Paperback)

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Product Information

Laudon's E-commerce 2017: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Airbnb, Instacart, and others kick-off the course while preparing students for real-life scenarios. In the Thirteenth Edition , Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today's tech world. They built in additional video cases for each chapter, making the material even more accessible to students as they prepare for their future roles in business. KEY TOPICS: The Revolution Is Just Beginning; E-commerce Business Models and Concepts; E-commerce Infrastructure: The Internet, Web, and Mobile Platform; Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps; E-commerce Security and Payment Systems; E-commerce Marketing and Advertising Concepts; Social, Mobile, and Local Marketing; Ethical, Social, and Political Issues in E-commerce; Online Retailing and Services; Online Content and Media; Social Networks, Auctions, and Portals; B2B E-commerce: Supply Chain Management and Collaborative Commerce MARKET: For anyone interested in e-commerce.

Product Identifiers

Publisher
Pearson Education
ISBN-10
0134601564
ISBN-13
9780134601564
eBay Product ID (ePID)
234334087

Product Key Features

Author
Kenneth Laudon, Carol Traver
Publication Name
E-Commerce 2017
Format
Trade Paperback
Language
English
Publication Year
2017
Type
Textbook
Number of Pages
912 Pages

Dimensions

Item Length
10.1in
Item Height
1.4in
Item Width
8.3in
Item Weight
57.6 Oz

Additional Product Features

Lc Classification Number
Hf5548.32.L38 2017
Edition Number
13
Table of Content
PART 1 Introduction to E-Commerce 1 THE REVOLUTION IS JUST BEGINNING 2 E-COMMERCE BUSINESS MODELS AND CONCEPTS PART 2 Technology Infrastructure for E-commerce 3 E-COMMERCE INFRASTRUCTURE: THE INTERNET, WEB, AND MOBILE PLATFORM 4 BUILDING AN E-COMMERCE PRESENCE: WEBSITES, MOBILE SITES, AND APPS 5 E-COMMERCE SECURITY AND PAYMENT SYSTEMS PART 3 Business Concepts and Social Issues 6 E-COMMERCE MARKETING AND ADVERTISING CONCEPTS 7 SOCIAL, MOBILE, AND LOCAL MARKETING 8 ETHICAL, SOCIAL, AND POLITICAL ISSUES IN E-COMMERCE PART 4 E-commerce in Action 9 ONLINE RETAIL AND SERVICES 10 ONLINE CONTENT AND MEDIA 11 SOCIAL NETWORKS, AUCTIONS, AND PORTALS 12 B2B E-COMMERCE: SUPPLY CHAIN MANAGEMENT AND COLLABORATIVE COMMERCE
Copyright Date
2018
Topic
E-Commerce / Internet Marketing, Electronic Commerce (See Also Headings under Business & Economics / E-Commerce), E-Commerce / General (See Also Computers / Electronic Commerce), Information Technology
Lccn
2016-035789
Dewey Decimal
658.8/72
Intended Audience
College Audience
Dewey Edition
23
Illustrated
Yes
Genre
Computers, Business & Economics

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item 1 E-Commerce 2017 by Laudon, Kenneth; Traver, Carol
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item 2 E-Commerce 2017 Paperback Carol, Laudon, Kenneth Traver
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item 3 E-Commerce 2017 (13th Edition) - Paperback By Laudon, Kenneth C. - GOOD
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item 4 E-Commerce 2017: Business, Technology..., Traver, Carol
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item 5 E-Commerce 2017 by Carol Traver and Kenneth Laudon (2017, Trade Paperback)
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item 6 Digital Business and e-Commerce Management, 6th Ed. paperback, free shipping
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item 7 E-Commerce 2017 by Kenneth Laudon
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3 out of 5 stars
by suisan01Mar 27, 2020
NOT bad
The book is good for international students. NOT recommended for US students because it is not US edition. The pages and cases in the book are different from the US edition.
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