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Understanding Business by James McHugh, William G. Nickels and Susan McHugh (2015, Hardcover)

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This textbook titled "Understanding Business" is a valuable resource for students and professionals alike. It covers a wide range of topics related to business and finance, making it an essential tool for anyone interested in pursuing a career in these fields. The book is authored by William G. Nickels, Susan Mchugh, and James Mchugh and published by Mcgraw-Hill Education in 2015. The book measures 11.2 inches in length, 9 inches in width, and 1.3 inches in height. It weighs 59.3 ounces and contains 800 pages. The book is written in English and is classified as a textbook under the categories of Books & Magazines, Textbooks, Education & Reference, and Textbooks. Get your hands on this valuable resource today!

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Understanding Business has long been the market leader because we listen to instructors and students. With this eleventh edition we are proud to offer a platinum experience, that: Improves Student Performance -- Understanding Business puts students at the center. It's the only learning program on the market to offer proven adaptive technology that increases grades by a full letter through Connect® Business, and the only program to offer the first and only adaptive eBook ever, SmartBook. Enhances your Teaching --The authors are dedicated to supporting your teaching and your student's learning, which is why they listen to YOU and develop resources based on YOUR suggestions and course needs. This is the only author team on the market that carefully reviews each and every resource to ensure cohesion. Accessible to All --This learning program has moved toward tighter compliance with the Web Content Accessibility Guidelines, and provides students the opportunity to learn regardless of learning style or disability. What's more, it earned a perfect score of 100 points possible by Quality Matters, an independent organization that reviews and certifies the quality of online courses and online components. Choose a platinum experience. Choose Understanding Business.

Product Identifiers

Publisher
Mcgraw-Hill Education
ISBN-10
0078023165
ISBN-13
9780078023163
eBay Product ID (ePID)
204224842

Product Key Features

Author
William G. Nickels, Susan Mchugh, James Mchugh
Publication Name
Understanding Business
Format
Hardcover
Language
English
Publication Year
2015
Type
Textbook
Number of Pages
800 Pages

Dimensions

Item Length
11.2in
Item Height
1.3in
Item Width
9in
Weight
59.3 Oz
Item Weight
59.3 Oz

Additional Product Features

Lc Classification Number
Hd31.N4897 2016
Publication Date
2015-01-09
Grade from
College Freshman
Grade to
College Freshman
Edition Description
11th Edition
Edition Number
11
Table of Content
Part 1: Business Trends: Cultivating a Business in Diverse, Global Environments Chapter 1 Taking Risks and Making Profits within the Dynamic Business Environment Chapter 2 Understanding Economics and How It Affects Business Chapter 3 Doing Business in Global Markets Chapter 4 Demanding Ethical and Socially Responsible Behavior Part 2: Business Ownership: Starting a Small Business Chapter 5 How to Form a Business Chapter 6 Entrepreneurship and Starting a Small Business Part 3: Business Management: Empowering Employees to Satisfy Customers Chapter 7 Management and Leadership Chapter 8 Structuring Organizations for Today's Challenges Chapter 9 Production and Operations Management Chapter 10 Motivating Employees Part 4: Management of Human Resources: Motivating Employees to Produce Quality Goods and Services Chapter 11 Human Resource Management: Finding and Keeping the Best Employees Chapter 12 Dealing with Union and Employee-Management Issues Part 5: Marketing: Developing and Implementing Customer-Oriented Marketing Plans Chapter 13 Marketing: Helping Buyers Buy Chapter 14 Developing and Pricing Goods and Services Chapter 15 Distributing Products Chapter 16 Using Effective Promotions Part 6: Managing Financial Resources Chapter 17 Understanding Accounting and Financial Information Chapter 18 Financial Management Chapter 19 Using Securities Markets for Financing and Investing Opportunities Chapter 20 Money, Financial Institutions, and the Federal Reserve Bonus Chapters Bonus Chapter A Working Within the Legal Environment Bonus Chapter B Using Technology to Manage Information Bonus Chapter C Managing Risk Bonus Chapter D Managing Personal Finances
Copyright Date
2016
Target Audience
College Audience
Topic
Industrial Management, General
Lccn
2014-030245
Dewey Decimal
650
Dewey Edition
23
Illustrated
Yes
Genre
Business & Economics

4.8

4.8 out of 5 stars based on 14 product ratings

14 product ratings

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5 out of 5 stars
by jorda-gaiSep 17, 2019
Good price for a used school book.
Needed this book for class glad it came so fast!!
Verified purchase: Yes | Condition: Pre-owned
5 out of 5 stars
by ramiltipaev0Feb 11, 2020
Good product
Almost brand new book.
Verified purchase: Yes | Condition: Pre-owned
5 out of 5 stars
by sabina.zSep 29, 2017
Excellent
Perfect communication, book was worth it, it was practically new and I got it very fast. I'm very satisfied
Verified purchase: Yes | Condition: Pre-owned
5 out of 5 stars
by ladyrozaySep 29, 2017
Great Product
I was a bit nervous about ordering an international edition but I decided to go for it. The only difference is the title page
Verified purchase: Yes | Condition: Pre-owned
5 out of 5 stars
by mlink209Feb 01, 2018
A+
Verified purchase: Yes | Condition: Pre-owned

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Understanding Business by James McHugh, William G. Nickels and Susan McHugh (2015, Hardcover)

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Additional Product Features

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