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Routledge Communication Ser.: Tailoring Health Messages : Customizing Communication with Computer Technology by Laura K. Brennan, David W. Farrell, Matthew W. Kreuter and Laura R. Olevitch (1999, Hardcover)

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TAILORING HEALTH MESSAGES: CUSTOMIZING COMMUNICATION WITH COMPUTER TECHNOLOGY (ROUTLEDGE COMMUNICATION SERIES) By Matthew W. Kreuter, David W. Farrell, Laura K. Brennan, Laura R. Olevitch - Hardcover.

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Product Information

Through the use of new technologies, researchers, and practitioners in health education and health communication can now provide health information and behavior change strategies that are customized based on the unique needs, interests, and concerns of different individuals. These tailored health messages can be highly effective in assisting individuals in understanding and responding to health concerns. In this volume, Matthew Kreuter, David Farrell, and their colleagues define the process of tailoring and describe its uses in health communication programs. They present a theoretical and public health rationale for tailoring and support their position with empirical evidence. They also lay out the steps involved in creating and delivering tailored health communication programs, which can then be applied in practice. Practitioners, researchers, and students in health communication, health psychology, public health, and related areas will find this book to be a vital and invaluable resource for improving communication about health issues.

Product Identifiers

Publisher
Routledge
ISBN-10
0805833862
ISBN-13
9780805833867
eBay Product ID (ePID)
407386

Product Key Features

Author
Laura R. Olevitch, Laurak. Brennan, Matthew W. Kreuter, David W. Farrell
Publication Name
Tailoring Health Messages : Customizing Communication with Computer Technology
Format
Hardcover
Language
English
Series
Routledge Communication Ser.
Publication Year
1999
Type
Textbook
Number of Pages
288 Pages

Dimensions

Item Length
9.3in
Item Height
0.9in
Item Width
6.3in
Item Weight
23.2 Oz

Additional Product Features

Lc Classification Number
Ra427.T34 1999
Table of Content
Contents: Foreword. What Is Tailored Health Communication? Why Tailor Health Information? An Overview of the Tailoring Process. Background Research: Understanding the Health Problem and Target Population. Developing a Program Framework. Developing a Tailoring Assessment Questionnaire: How to Measure Key Determinants. Developing Design Templates. Message Concepts. Writing Tailored Messages: Creating the Feedback. Creating Tailored Communication Programs: Linking Messages and Algorithms. Creating the Tailoring Program. Implementing a Tailored Health Communication Program. Evaluating Tailored Health Communication Programs. Epilogue: The Future of Tailored Health Communication.
Copyright Date
1999
Target Audience
Scholarly & Professional
Topic
Communication Studies, Health Care Delivery
Lccn
99-047520
Dewey Decimal
362.1/01/4
Dewey Edition
21
Illustrated
Yes
Genre
Medical, Language Arts & Disciplines

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Picture 1 of 1

Routledge Communication Ser.: Tailoring Health Messages : Customizing Communication with Computer Technology by Laura K. Brennan, David W. Farrell, Matthew W. Kreuter and Laura R. Olevitch (1999, Hardcover)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Textbooks

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Teaching Good Learner Repertoires by Steve Ward (2013, Trade Paperback)

Diagnostic and Statistical Manual of Mental Disorders DSM-5-TR by American Psychiatric Association (2022, Trade Paperback)

Research Design : Qualitative, Quantitative, and Mixed Methods Approaches by J. David Creswell and John W. Creswell (2022, Trade Paperback)

Self Heal by Design : The Role of Micro-organisms for Health by Barbara O'Neill (2018, Trade Paperback)

Leadership : Theory and Practice by Peter G. Northouse (2021, Trade Paperback, Revised edition)

Diagnostic and Statistical Manual of Mental Disorders : DSM-5-TR by American Psychiatric Association (2022, Hardcover)

Save on Textbooks

An Index to Precept Upon Precept Volumes 1 & 2

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