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The Third Screen : The Ultimate Guide to Mobile Marketing by Chuck Martin (2014, UK-Trade Paper, Revised edition)

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Published by Nicholas Brealey. Condition is New.

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Product Information

The ultimate guide to mobile marketing - revised and updated! An American Express Open Forum Best Business Book We are in the midst of a technological revolution bigger than the television or the PC. How do we, as marketers, harness mobile technology to serve our customers most effectively? With the "first screen" - the television - companies sent ads directly into consumers' living rooms, reaching millions with one campaign. The "second screen" - the personal computer - increased interaction between companies and consumers and allowed for immediate customer feedback. Now, the "third screen" - the mobile device - changed the game in an even more revolutionary way. The Third Screen: The Ultimate Guide to Mobile Marketing defines the implications, strategies, and tactics used to thrive in business during the mobile revolution. This revised, updated edition links technological developments to behavioral changes, reveals the unexpected forces of the changes in mobile, and equips marketers and businesses for the future.

Product Identifiers

Publisher
Brealey Publishing, Nicholas
ISBN-10
1857886232
ISBN-13
9781857886238
eBay Product ID (ePID)
201607694

Product Key Features

Book Title
Third Screen : the Ultimate Guide to Mobile Marketing
Author
Chuck Martin
Format
Uk-Trade Paper
Language
English
Features
Revised
Topic
E-Commerce / Internet Marketing, Marketing / Direct, Marketing / Research
Publication Year
2014
Genre
Business & Economics
Number of Pages
228 Pages

Dimensions

Item Length
9in
Item Height
0.9in
Item Width
0.6in
Item Weight
11.9 Oz

Additional Product Features

Edition Description
Revised Edition
Edition Number
2
Reviews
Marketing is ever-changing and The Third Screen mirrors the future of marketing. If you are new to mobile, this book makes sure you get it right!
Copyright Date
2011
Dewey Decimal
658.872
Intended Audience
Trade
Dewey Edition
23

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item 1 The Third Screen : The Ultimate Guide to Mobile Marketing Chuck M
$4.50
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item 2 The Third Screen: The Ultimate Guide to Mobile Marketing by Martin, Chuck
$4.99
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item 3 The Third Screen: The Ultimate Guide to Mobile Marketing by Martin, Chuck
$5.62
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item 4 The Third Screen: The Ultimate Guide to Mobile Marketing by Martin, Chuck, Pape
$5.93
+$3.99 shipping
item 5 THE THIRD SCREEN: THE ULTIMATE GUIDE TO MOBILE MARKETING By Chuck Martin *Mint*
$15.95
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item 6 The Third Screen: The Ultimate Guide to Mobile Marketing by Chuck Martin (Englis
$26.99
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Picture 1 of 1

The Third Screen : The Ultimate Guide to Mobile Marketing by Chuck Martin (2014, UK-Trade Paper, Revised edition)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 The Third Screen : The Ultimate Guide to Mobile Marketing Chuck M

item 2 The Third Screen: The Ultimate Guide to Mobile Marketing by Martin, Chuck

item 3 The Third Screen: The Ultimate Guide to Mobile Marketing by Martin, Chuck

item 4 The Third Screen: The Ultimate Guide to Mobile Marketing by Martin, Chuck, Pape

item 5 THE THIRD SCREEN: THE ULTIMATE GUIDE TO MOBILE MARKETING By Chuck Martin Mint

item 6 The Third Screen: The Ultimate Guide to Mobile Marketing by Chuck Martin (Englis

Best Selling in Books

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Ugly's Electrical References, 2023 Edition by Charles R. Miller (2023, Spiral)

Magic Tree House (R) Ser.: Magic Tree House Books 1-28 Boxed Set by Mary Pope Osborne (2008, S)

A Marketplace Book Ser.: The Candlestick Course by Steve Nison (2003, Trade Paperback)

Forgiving What You Can't Forget : Discover How to Move on, Make Peace with Painful Memories, and Create a Life That's Beautiful Again by Lysa TerKeurst (2020, Hardcover)

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The Lost Book of Medical Remedies: Discover The Healing Power..Paperback 2024

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