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Essentials of Entrepreneurship and Small Business Management by Norman M. Scarborough, Thomas W. Zimmerer and Doug Wilson (2007, Perfect)

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Essentials of Entrepreneurship and Small Business Management by Zimmerer, Thomas W.; Scarborough, Norman M. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less

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Product Information

For courses in Small Business Management, Entrepreneurship, New Venture Creation, and New Venture Management. Essentials of Entrepreneurship and Small Business Management, 5/e is the practical, how-to guide that gives students the tools to launch a new venture and the knowledge for entrepreneurial success.

Product Identifiers

Publisher
Prentice Hall PTR
ISBN-10
0132294389
ISBN-13
9780132294386
eBay Product ID (ePID)
57207899

Product Key Features

Author
Doug Wilson, Thomas W. Zimmerer, Norman M. Scarborough
Publication Name
Essentials of Entrepreneurship and Small Business Management
Format
Perfect
Language
English
Subject
Entrepreneurship, New Business Enterprises, Small Business
Publication Year
2007
Type
Textbook
Subject Area
Business & Economics
Number of Pages
744 Pages

Dimensions

Item Length
10.9 in
Item Height
1 in
Item Width
8.5 in
Item Weight
52.9 Oz

Additional Product Features

Edition Number
5
LCCN
2006-102375
LeafCats
2228
Lc Classification Number
Hd62.7.Z55 2007
Table of Content
Section I. The Challenge of Entrepreneurship 1. The Foundations of Entrepreneurship 2. Inside the Entrepreneurial Mind: From Ideas to Reality Section II. Building the Business Plan: Beginning Considerations 3. Designing a Competitive Business Model and Building a Solid Strategic Plan 4. Conducting a Feasibility Analysis and Crafting a Winning Business Plan 5. Forms of Business Ownership 6. Franchising and the Entrepreneur 7. Buying an Existing Business Section III. Building the Business Plan: Marketing and Financial Considerations 8. Building a Powerful Marketing Plan 9. E-Commerce and the Entrepreneur 10. Pricing Strategies 11. Creating a Successful Financial Plan 12. Managing Cash Flow Section IV. Putting the Business Plan to Work: Sources of Funds 13. Sources of Financing: Debt and Equity 14. Choosing the Right Location 15. Global Aspects of Entrepreneurship 16. Building a New Venture Team and Planning for the Next Generation Appendix: Sample Business Plan Brief Cases End Notes Index
Copyright Date
2008
Target Audience
College Audience
Dewey Decimal
658.02/2
Dewey Edition
22
Illustrated
Yes

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item 1 Essentials of Entrepreneurship and - 9780132294386, Thomas W Zimmerer, paperback
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item 2 Essentials of Entrepreneurship and Small Business Management
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5.0

5.0 out of 5 stars based on 7 product ratings

7 product ratings

7 users rated this 5 out of 5 stars
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Most relevant reviews

See all 7 reviews

5 out of 5 stars
by krisieyo1Oct 25, 2009
International Edition is EXACTLY the same for less! :)
Good text book for small business mgmt & organization. Please note that the Pearson INTERNATIONAL EDITION IS EXACTLY THE SAME BOOK, FOR MUCH LESS. Nice text book, would recommend for other students, etc. Enjoy! Quick easy read w/ good examples.
5 out of 5 stars
by 9BYpRIjWSX6@Del...Mar 05, 2008
Perfect Title for the information provided in the book
This book is very informative and has a lot of useful tips. I really enjoyed learning about the information in the book.
5 out of 5 stars
by kirchnerclarkFeb 05, 2009
Excellent book with lots of business examples.
It is an expensive book, but contains useful information crucial to starting up your own business. It offers helpful examples of businesses, like Netflix, and how and what their business has done to become successful.
5 out of 5 stars
by 91oKdBpDSMy@Del...Sep 03, 2007
5th edition
This book is the recommended text for my course on Entrepreneurship.It is simple to read.It treats each topic very well and the real life business cases they discuss really help me to understand the concepts better. The case studies are also very helpful and interesting.
5 out of 5 stars
by iVJGjbIJSAO@Del...Feb 04, 2008
Good Product
Good book, inventive, new material. I needed it for a class and it is doing a great job. The book has newer examples that really apply to modern life and technology.

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Essentials of Entrepreneurship and Small Business Management by Norman M. Scarborough, Thomas W. Zimmerer and Doug Wilson (2007, Perfect)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

Ratings and Reviews

Most relevant reviews

International Edition is EXACTLY the same for less! :)

Perfect Title for the information provided in the book

Excellent book with lots of business examples.

5th edition

Good Product

Best Selling in Study Guides & Test Prep

Save on Study Guides & Test Prep

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