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I decided to purchase book because I wanted to learn about business for purposes of some day opening a small business. I like the stories he tells and the rules to go by. I would like to have more sections of financing a business. Also how to raise capital would have been a nice chapter. It was an easy and enjoyable read. Would recommend.
Good book with quality ideas. The CD is full of sample forms relating to the running a small business. Includes employee, finance, marketing related forms and worksheets.
As one of the last to jump on the Dummies phenom, I am pleased that it groups several sources into one big reference book for all things retail. One stop shop for ideas, I never considered.
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