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Advertising the American Dream : Making Way for Modernity, 1920-1940 by Roland Marchand (1985, Trade Paperback)

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Advertising the American Dream : Making Way for Modernity, 1920-1940 by....

About this product

Product Information

It has become impossible to imagine our culture without advertising. But how and why did advertising become a determiner of our self-image? Advertising the American Dream looks carefully at the two decades when advertising discovered striking new ways to play on our anxieties and to promise solace for the masses. As American society became more urban, more complex, and more dominated by massive bureaucracies, the old American Dream seemed threatened. Advertisers may only have dimly perceived the profound transformations America was experiencing. However, the advertising they created is a wonderfully graphic record of the underlying assumptions and changing values in American culture. With extensive reference to the popular media--radio broadcasts, confession magazines, and tabloid newspapers--Professor Marchand describes how advertisers manipulated modern art and photography to promote an enduring "consumption ethic."

Product Identifiers

Publisher
University of California Press
ISBN-10
0520058852
ISBN-13
9780520058859
eBay Product ID (ePID)
538555

Product Key Features

Book Title
Advertising the American Dream : Making Way for Modernity, 1920-1940
Author
Roland Marchand
Format
Trade Paperback
Language
English
Topic
Social Classes & Economic Disparity, Sociology / General, Advertising & Promotion, United States / General
Publication Year
1985
Illustrator
Yes
Genre
Business & Economics, History, Social Science
Number of Pages
472 Pages

Dimensions

Item Length
1 in
Item Height
0.1 in
Item Width
0.7 in
Item Weight
33.7 Oz

Additional Product Features

Lc Classification Number
Hf5813.U6m26 1986
Reviews
This gracefully written and beautifully illustrated book skillfully explores the complex relationships between advertising and American life in the interwar years.
Copyright Date
1986
Lccn
84-028082
Dewey Decimal
659.1/0973
Dewey Edition
19

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5 out of 5 stars
by jayandemilyFeb 19, 2019
Great book
Well written, lots of detail and useful corresponding illustrations. A fun read for those interested in the topic.
Verified purchase: Yes | Condition: Pre-owned

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