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Internationaler Vertrieb von Christian Belz (2012, Gebundene Ausgabe)

About this product

About this product

Produktinformation

Wie reagieren Endverbrauchermärkte auf die Globalisierung? Was unterscheidet Länder voneinander? Welche strategischen Optionen gibt es im internationalen Vertrieb? Das vorliegende Buch liefert aktuelle Analysen und Handlungsempfehlungen für den internationalen Vertrieb. Im Mittelpunkt stehen die sektoralen Besonderheiten von B2B, B2C und Dienstleistungen, die Konfiguration eines internationalen Vertriebsprozessmanagements sowie die Aspekte der Planung, Führung, Durchführung und Controlling im internationalen Vertrieb. Die Themenblöcke werden jeweils abgerundet durch einen Consulting Focus und ein Best-Practice-Beispiel.

Produktkennzeichnungen

Herausgeber
Christian Belz, Lars Binckebanck
ISBN-10
3834931616
ISBN-13
9783834931610
eBay Product ID (ePID)
165766983

Produkt Hauptmerkmale

Produktart
Lehrbuch
Sprache
Deutsch
Anzahl der Seiten
724 Seiten
Verlag
Springer Fachmedien Wiesbaden, Springer Fachmedien Wiesbaden Gmbh
Publikationsname
Internationaler Vertrieb
Autor
Christian Belz, Lars Binckebanck
Format
Gebundene Ausgabe
Erscheinungsjahr
2012

Zusätzliche Produkteigenschaften

Hörbuch
No
Inhaltsbeschreibung
Hc Runder Rücken Kaschiert
Item Length
24cm
Item Height
4cm
Item Width
17cm
Item Weight
1kg

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