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X: the Experience When Business Meets Design by Brian Solis (2015, Hardcover)

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Product Information

Welcome to a new era of business in which your brand is defined by those who experience it. Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you re not around? In an always-on world where everyone is connected to information and also one another, customer experience is your brand. And, without defining experiences, brands become victim to whatever people feel and share. In his new book X: The Experience When Business Meets Design bestselling author Brian Solis shares why great products are no longer good enough to win with customers and why creative marketing and delightful customer service too are not enough to succeed. In X, he shares why the future of business is experiential and how to create and cultivate meaningful experiences. This isn't your ordinary business book. The idea of a book was re-imagined for a digital meets analog world to be a relevant and sensational experience. Its aesthetic was meant to evoke emotion while also giving new perspective and insights to help you win the hearts and minds of your customers. And, the design of this book, along with what fills its pages, was done using the principles shared within. Brian shares more than the importance of experience. You'll learn how to design a desired, meaningful and uniform experience in every moment of truth in a fun way including: How our own experience gets in the way of designing for people not like us Why empathy and new perspective unlock creativity and innovation The importance of User Experience (UX) in real life and in executive thinking The humanity of Human-Centered Design in all you do The art of Hollywood storytelling from marketing to product design to packaging Apple's holistic approach to experience architecture The value of different journey and experience mapping approaches The future of business lies in experience architecture and you are the architect. Business, meet design. X

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1118456548
ISBN-13
9781118456545
eBay Product ID (ePID)
143570026

Product Key Features

Book Title
X: the Experience When Business Meets Design
Author
Brian Solis
Format
Hardcover
Language
English
Topic
Marketing / General, Consumer Behavior, Customer Relations, Industrial Management, General, Strategic Planning
Publication Year
2015
Illustrator
Yes
Genre
Business & Economics
Number of Pages
256 Pages

Dimensions

Item Length
9.5 in
Item Height
0.7 in
Item Width
7.8 in
Item Weight
24.9 Oz

Additional Product Features

Intended Audience
Trade
Lc Classification Number
Hf5415.5
Table of Content
1.0 This is X P.6 1.1 CX=$ P.12 1.2 Medium = The Message P.16 1.3 The Gift of Perspective P.24 2.0 Nature vs. Nurture P.32 2.1 Skeumorphism P.38 2.2 Business Meets Design P.48 2.3 Moments of Truth P.56 3.0 Circle of Rife P.66 3.1 CX Redux P.80 3.2 The Grid P.94 4.0 Digital First P.108 4.1 Design for Humans P.116 4.2 BX + UX + CX = X P.124 4.3 Human Algorithm P.134 5.0 Maps R US P.142 5.1 Journey Mapping P.146 5.2 Experience Maps P.154 6.0 Holy Persona P.174 6.1 Storytelling P.184 6.2 Storyboarding P.192 7.0 Experience Flow P.206 8.0 X is Alive! P.220 8.1 Apple's Universe P.228 9.0 This is Water P.242
Copyright Date
2015
Lccn
2015-022448
Dewey Decimal
658.8/27
Dewey Edition
23

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item 1 X: The Experience When Business Meets Design - Hardcover By Solis, Brian - GOOD
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item 3 X: The Experience When Business Meets Design by Solis, Brian
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item 4 X: The Experience When Business Meets Design by Solis, Brian
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item 5 X: The Experience When Business Meets ..., Solis, Brian
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item 6 X: The Experience When Business Meets Design by Solis, Brian Hardback Book The
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X: the Experience When Business Meets Design by Brian Solis (2015, Hardcover)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 X: The Experience When Business Meets Design - Hardcover By Solis, Brian - GOOD

item 2 X: The Experience When Business Meets Design by Solis, Brian

item 3 X: The Experience When Business Meets Design by Solis, Brian

item 4 X: The Experience When Business Meets Design by Solis, Brian

item 5 X: The Experience When Business Meets ..., Solis, Brian

item 6 X: The Experience When Business Meets Design by Solis, Brian Hardback Book The

item 7 X: The Experience When Business Meets Design by Solis, Brian Book The Fast Free

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Magic Tree House (R) Ser.: Magic Tree House Books 1-28 Boxed Set by Mary Pope Osborne (2008, S)

A Marketplace Book Ser.: The Candlestick Course by Steve Nison (2003, Trade Paperback)

Forgiving What You Can't Forget : Discover How to Move on, Make Peace with Painful Memories, and Create a Life That's Beautiful Again by Lysa TerKeurst (2020, Hardcover)

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