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Voices That Matter Ser.: Strategic Mobile Design : Creating Engaging Experiences by Richard Ting and Joseph Cartman (2008, Trade Paperback)

About this product

Product Information

The mobile sphere offers great opportunities for brands and their marketers to reach consumers in an immediate, engaging, and intimate way-at the handset level. Smart companies are already taking advantage of the mobile platform by enabling innovative interactions with their target audiences, gaining unprecedented customer "touch" and extended brand awareness. Like all emerging technologies, the mobile landscape is complex, and mounting a successful mobile campaign requires expertise and understanding of many disciplines. With clear explanations and case studies, this book will plug you into the mobile ecosystem and give you strategic advice about: Communication modes, Designing for a progressive medium, Designing for your audience and their handsets, The mobile experience for a global audience, Interaction and visual design considerations, Mobile social networking and social mapping, GPS and new mobile interfaces. Book jacket.

Product Identifiers

Publisher
Pearson Education
ISBN-10
0321580079
ISBN-13
9780321580078
eBay Product ID (ePID)
69582783

Product Key Features

Author
Joseph Cartman, Richard Ting
Publication Name
Strategic Mobile Design : Creating Engaging Experiences
Format
Trade Paperback
Language
English
Subject
Mobile & Wireless Communications, Data Transmission Systems / Wireless, Software Development & Engineering / General
Series
Voices That Matter Ser.
Publication Year
2008
Type
Textbook
Subject Area
Computers, Technology & Engineering
Number of Pages
224 Pages

Dimensions

Item Length
6 in
Item Height
0.4 in
Item Width
9 in
Item Weight
12.4 Oz

Additional Product Features

LCCN
2009-275717
Lc Classification Number
Tk6570.M6
Copyright Date
2009
Target Audience
Trade
Dewey Decimal
621.3845
Dewey Edition
22
Illustrated
Yes

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Voices That Matter Ser.: Strategic Mobile Design : Creating Engaging Experiences by Richard Ting and Joseph Cartman (2008, Trade Paperback)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Textbooks

Designing Data-Intensive Applications : The Big Ideas Behind Reliable, Scalable, and Maintainable Systems by Martin Kleppmann (2017, Trade Paperback)

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Diagnostic and Statistical Manual of Mental Disorders DSM-5-TR by American Psychiatric Association (2022, Trade Paperback)

Leadership : Theory and Practice by Peter G. Northouse (2021, Trade Paperback, Revised edition)

NFPA 70® Handbook with Tabs : 2023 Edition by National Fire Protection Association (NFPA) (2022, Hardcover)

Research Design : Qualitative, Quantitative, and Mixed Methods Approaches by J. David Creswell and John W. Creswell (2022, Trade Paperback)

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