Organisations are now recognising the importance of demand-supply integration to their growth and success. While marketing and supply chain management are an essential part of any business qualification, it is becoming increasingly essential to understand the need for integration between these two disciplines. This new textbook is among the first to synergise marketing and SCM. Its holistic approach provides students with a macro-level understanding of these functions and their symbiotic relationship to one another, and demonstrates how both can be managed synergistically to the benefit of the organisation. This bridge-building textbook is ideal for students of marketing, logistics, supply chain management, or procurement that wants to understand the machinations of business at a macro level.
Product Identifiers
Publisher
Routledge
ISBN-10
1138181641
ISBN-13
9781138181649
eBay Product ID (ePID)
234978146
Product Key Features
Author
Dimitris Folinas, Thomas Fotiadis
Publication Name
Marketing and Supply Chain Management : a Systemic Approach
Format
Hardcover
Language
English
Publication Year
2017
Type
Textbook
Number of Pages
232 Pages
Dimensions
Item Length
9.8in
Item Width
6.8in
Item Weight
20 Oz
Additional Product Features
Lc Classification Number
Hd38.5
Table of Content
Introduction Part I Theoretical context 1. Marketing and supply chain management challenges 2. Introduction to marketing and supply chain management 3. Marketing and supply chain management coexistence in today's market arena 4. Identifying the challenges and trends of marketing and supply chain management 5. Integrated framework of marketing and supply chain management Part II Functional delimitation 6. A systemic approach to distribution channels 7. A holistic approach to demand handling 8. Procurement from a marketing and supply chain management point of view Part III Contemporary issues 9. Typical approaches of marketing and supply chain management synergies 10. Technologies of marketing and supply chain management synergies
Copyright Date
2018
Target Audience
College Audience
Topic
Marketing / General, Green Business, Production & Operations Management