Nonprofit Internet Strategies: Best Practices for Marketing, Communications, and Fundraising Success by Michael Johnston, James M. Greenfield, Ted Hart (Hardcover, 2005)
Nonprofit Internet Strategies offers every charitable organization the opportunity to analyze their options and select the appropriate strategy to integrate traditional marketing, communications, and fundraising practices with their online efforts. It is an excellent how-to guide--a practical manual for nonprofit staff written in non-technical language--prepared by experts in the field based on real-life experiences and case studies.
Product Identifiers
Publisher
John Wiley & Sons INC International Concepts
ISBN-13
9780471691884
eBay Product ID (ePID)
87841801
Product Key Features
Author
Michael Johnston, James M. Greenfield, Ted Hart
Publication Name
Nonprofit Internet Strategies: Best Practices for Marketing, Communications, and Fundraising Success
Format
Hardcover
Language
English
Subject
Computer Science, Management, Business
Publication Year
2005
Type
Textbook
Number of Pages
360 Pages
Dimensions
Item Height
256mm
Item Width
181mm
Item Weight
798g
Additional Product Features
Title_Author
Michael Johnston, James M. Greenfield, Ted Hart
Country/Region of Manufacture
United States
Best Selling in Textbooks
Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Best Selling in Textbooks