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MindTap Course List Ser.: Foundations of Business by Robert J. Hughes, William M. Pride and Jack R. Kapoor (2018, Trade Paperback, Revised edition)

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Product Information

Gain the understanding of business to become a better employee, more informed consumer and even a successful business owner with Pride/Hughes/Kapoors FOUNDATIONS OF BUSINESS, 6E. Every feature has been evaluated by experienced instructors and business students, like you. New applications and activities guide you in applying important concepts. This up-to-date edition highlights business ownership, management and organization, human resources, marketing, e-business, information systems, accounting and finance. You study ethics and social responsibility, small business and entrepreneurship and global issues. Cutting-edge content also emphasizes social media, international business, green and socially responsible business and sustainability. MindTap online resources help you further master important concepts and succeed in today's competitive business world and in your personal life.

Product Identifiers

Publisher
Cengage South-Western
ISBN-10
1337386928
ISBN-13
9781337386920
eBay Product ID (ePID)
240354645

Product Key Features

Author
Jack R. Kapoor, William M. Pride, Robert J. Hughes
Publication Name
Foundations of Business
Format
Trade Paperback
Language
English
Features
Revised
Subject
Industrial Management, General, Teaching Methods & Materials / General
Series
Mindtap Course List Ser.
Publication Year
2018
Type
Textbook
Subject Area
Education, Business & Economics
Number of Pages
544 Pages

Dimensions

Item Length
10.8 in
Item Height
0.9 in
Item Width
8.5 in
Item Weight
42.5 Oz

Additional Product Features

Edition Number
6
LCCN
2017-958050
Intended Audience
College Audience
Lc Classification Number
Hd31
Edition Description
Revised Edition
Table of Content
Part I: THE ENVIRONMENT OF BUSINESS.1. Exploring the World of Business and Economics.2. Ethics and Social Responsibility in Business.3. Global Business.Part II: BUSINESS OWNERSHIP AND ENTREPRENEURSHIP.4. Choosing a Form of Business Ownership.5. Small Business, Entrepreneurship, and Franchises.Part III: MANAGEMENT AND ORGANIZATION.6. Understanding the Management Process.7. Creating a Flexible Organization.8. Producing Quality Goods and Services.Part IV: HUMAN RESOURCES.9. Attracting and Retaining the Best Employees.10. Motivating and Satisfying Employees and Teams.Part V: MARKETING.11. Building Customer Relationships Through Effective Marketing.12. Creating and Pricing Products That Satisfy Customers.13. Distributing and Promoting Products.Part VI: INFORMATION, ACCOUNTING, AND FINANCE.14. Exploring Social Media and e-Business.15. Using Management and Accounting Information.16. Mastering Financial Management.Online Appendices:Appendix A: Understanding Personal Finances and Investments. Appendix B: Careers in Business.Appendix C: Enhancing Union-Management Relations.Appendix D: Risk Management and Insurance.Appendix E: Business Law, Regulation, and Taxation.
Copyright Date
2019
Dewey Decimal
658
Dewey Edition
23
Illustrated
Yes

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