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Essentials of Entrepreneurship and Small Business Management by Jeffrey R. Cornwall, Norman M. Scarborough and Thomas Zimmerer (2014, Trade Paperback)

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For courses in Small Business Management, Entrepreneurship, New Venture Creation, and New Venture Management. The Foundation to Building a Successful Small Business Taking a practical, hands-on approach to entrepreneurship, this text equips students with the tools and critical thinking skills they need to position themselves for enduring small business success. Now in its Eighth Edition , Essentials of Entrepreneurship and Small Business Management teaches students how to successfully launch and manage a small business with staying power. By dissecting case studies, examining successes and failures in the context of the market, and observing the tactics used by today's most successful small business ventures, a diverse set of students can develop potent business acumen in the classroom. These skills give them a unique advantage in a hotly competitive environment, transforming their passion, creativity, and ambition into the force that drives the world's economy. Essentials of Entrepreneurship and Small Business Management contains a multitude of student- and instructor-friendly features, almost all of which have been updated in this new edition. NOTE: You are purchasing a standalone product; MyEntrepreneurshipLab does not come packaged with this content. If you would like to purchase both the physical text and MyEntrepreneurshipLab search for: 0134422538 / 9780134422534 Essentials of Entrepreneurship and Small Business Management Plus MyEntrepreneurshipLab with Pearson eText -- Access Card Package Package consists of: 0133849627 / 9780133849622 Essentials of Entrepreneurship and Small Business Management 0133974200 / 9780133974201 MyEntrepreneurshipLab with Pearson eText -- Access Card -- for Essentials of Entrepreneurship and Small Business Management

Product Identifiers

Publisher
Pearson Education
ISBN-10
0133849627
ISBN-13
9780133849622
eBay Product ID (ePID)
203663124

Product Key Features

Author
Thomas Zimmerer, Jeffrey R. Cornwall, Norman M. Scarborough
Publication Name
Essentials of Entrepreneurship and Small Business Management
Format
Trade Paperback
Language
English
Publication Year
2014
Type
Textbook
Number of Pages
720 Pages

Dimensions

Item Length
10.8in
Item Height
1.1in
Item Width
8.5in
Item Weight
45.2 Oz

Additional Product Features

Lc Classification Number
Hd62.7.S273 2014
Edition Number
8
Table of Content
Section I: The Challenge of Entrepreneurship 1. The Foundations of Entrepreneurship 2. Ethics and Social Responsibility: Doing the Right Thing 3. Inside the Entrepreneurial Mind: From Ideas to Reality Section II: The Entrepreneurial Journey Begins 4. Conducting a Feasibility Analysis and Designing a Business Model 5. Crafting a Business Plan and Building a Solid Strategic Plan 6. Forms of Business Ownership and Buying an Existing Business 7. Franchising and the Entrepreneur Section III: Launching the Business 8. Building a Powerful Bootstrap Marketing Plan 9. E-commerce and the Entrepreneur 10. Pricing and Credit Strategies 11. Creating a Successful Financial Plan 12. Managing Cash Flow Section IV: Putting the Business Plan to Work: Sources of Funds 13. Sources of Financing: Equity and Debt 14. Choosing the Right Location and Layout 15. Global Aspects of Entrepreneurship 16. Building a New Venture Team and Planning the Next Generation
Copyright Date
2016
Target Audience
College Audience
Topic
Entrepreneurship, New Business Enterprises, Small Business
Lccn
2014-021098
Dewey Decimal
658.02/2
Dewey Edition
23
Genre
Business & Economics

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Essentials of Entrepreneurship and Small Business Management by Jeffrey R. Cornwall, Norman M. Scarborough and Thomas Zimmerer (2014, Trade Paperback)

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Product Identifiers

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Additional Product Features

All listings for this product

item 1 Essentials of Entrepreneurship and Small Business Management [8th Edition]

item 2 Essentials of Entrepreneurship and Small Business Management [8th Edition]

item 3 Essentials of Entrepreneurship and Small Business Management Pape

item 4 Essentials of Entrepreneurship and Small Business Management - ACCEPTABLE

item 5 Essentials of Entrepreneurship and Small Business Management (8th E - GOOD

item 6 Essentials of Entrepreneurship and Small Business Management (8th Edition) by S

item 7 Essentials of Entrepreneurship and - Paperback, by Scarborough Norman M.; - Good

Best Selling in Textbooks

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Diagnostic and Statistical Manual of Mental Disorders DSM-5-TR by American Psychiatric Association (2022, Trade Paperback)

Research Design : Qualitative, Quantitative, and Mixed Methods Approaches by J. David Creswell and John W. Creswell (2022, Trade Paperback)

Leadership : Theory and Practice by Peter G. Northouse (2021, Trade Paperback, Revised edition)

Self Heal by Design : The Role of Micro-organisms for Health by Barbara O'Neill (2018, Trade Paperback)

NFPA 70® Handbook with Tabs : 2023 Edition by National Fire Protection Association (NFPA) (2022, Hardcover)

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An Index to Precept Upon Precept Volumes 1 & 2

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