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Tested Advertising Methods [5th Edition] [Prentice Hall Business Classics] - Picture 1 of 1

Tested Advertising Methods by Hahn and John Caples (1998, Trade Paperback, Revised edition)

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About this product

Product Information

The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses.

Product Identifiers

Publisher
Benjamin-Cummings Publishing Company
ISBN-10
0130957011
ISBN-13
9780130957016
eBay Product ID (ePID)
41380

Product Key Features

Author
John Caples, Hahn
Publication Name
Tested Advertising Methods
Format
Trade Paperback
Language
English
Features
Revised
Publication Year
1998
Type
Textbook
Number of Pages
320 Pages

Dimensions

Item Length
9in
Item Height
0.6in
Item Width
6.2in
Item Weight
13.1 Oz

Additional Product Features

Edition Description
Revised Edition
Edition Number
5
Copyright Date
1998
Target Audience
College Audience
Topic
Advertising & Promotion
Lccn
96-047752
Dewey Decimal
659.132
Dewey Edition
21
Illustrated
Yes
Genre
Business & Economics

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item 1 Tested Advertising Methods [5th Edition] [Prentice Hall Business Classics]
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item 2 Tested Advertising Methods [5th Edition] [Prentice Hall Business Classics]
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5 out of 5 stars
by kb_004Nov 08, 2006
Always great to learn from one of the best!
I was actually referrred to read this book through a marketing course of mine, not for the class itself but rather for leisure. As it is always good to learn from the great minds in certain areas, John Caples was defintely one for Marketing. It is intereting to see how what he had thought so long ago still makes perfect sense in the ever changing business world today. Some ideas and thoughts will never be outdated.
5 out of 5 stars
by tiki-jimJun 05, 2019
Best marketing book EVER.
Title sounds boring, but if you have only one book to read about marketing on a deserted island, this is the book, PDF version or not.
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