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Persuasive Communication and Drug Abuse Prevention by William J. Bukoski, Howard E. Sypher, Lewis Donohew (Paperback, 2011)

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By Lewis Donohew, Howard E. Sypher, William J. Bukoski. Edited by Lewis Donohew, Howard E. Sypher, William J. Bukoski. Contents: C.R. Schuster, Foreword. Part I:Drug Abuse Prevention: History and Perspectives.W.J.

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The history of drug abuse prevention campaigns suggests limitations in producing measurable changes in behavior. In the past, there was concern over the possibility of such publicity actually encouraging interest in drug use, rather than discouraging such behavior. Although little or no scientifically sound empirical evidence has been found to support such a view, several social science textbooks still refer to this as something of which to be wary. Reviews of early research appear to indicate inadequate methods and a lack of rigor in theory testing. In recent years, however, research in communication and its uses in drug abuse prevention has become considerably more sophisticated, and communication is being used far more effectively. In this book, the editors bring together some of the most successful drug abuse prevention researchers in the country -- along with other experts in this field or in persuasive communication -- to address use and effects of both mass media and interpersonal strategies. This collection illustrates just how far the study of public influence through mass media has come, especially regarding such a vital, relevant issue as drug abuse prevention.

Product Identifiers

Publisher
Taylor & Francis Ltd
ISBN-13
9780415516242
eBay Product ID (ePID)
113842821

Product Key Features

Author
William J. Bukoski, Howard E. Sypher, Lewis Donohew
Publication Name
Persuasive Communication and Drug Abuse Prevention
Format
Paperback
Language
English
Subject
Healthcare System
Publication Year
2011
Type
Textbook
Number of Pages
372 Pages

Dimensions

Item Height
229mm
Item Width
152mm
Item Weight
454g

Additional Product Features

Series Title
Routledge Communication Series
Editor
William J. Bukoski, Lewis Donohew, Howard E. Sypher
Country/Region of Manufacture
United Kingdom

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Persuasive Communication and Drug Abuse Prevention by William J. Bukoski, Howard E. Sypher, Lewis Donohew (Paperback, 2011)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Textbooks

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NFPA 70® Handbook with Tabs : 2023 Edition by National Fire Protection Association (NFPA) (2022, Hardcover)

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