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Customer Satisfaction in Mobile Banking Industry of Pakistan by Zohra Saleem, Kashif Rashid (Paperback, 2011)

About this product

About this product

Product Information

Mobile Banking has marked this decade as the latest technological advancement in financial sector. The motive behind adopting this technology is to provide customers ease of use and swift banking services at their door step. The advent of internet has led to M-commerce. It has enabled customers to conduct banking business with the help of mobile telecommunication devices. Developing countries like Pakistan have recently adopted this technology which has provided an opportunity for research, forecasting the factors that determine technology adoption. The study incorporates five factors of technology adoption: organizational, technological, strategic, functional and economic factor. The purpose of the study is to identify which of these factors perceive significance with respect to customer satisfaction.

Product Identifiers

Publisher
Lap Lambert Academic Publishing
ISBN-13
9783845402499
eBay Product ID (ePID)
109240890

Product Key Features

Author
Zohra Saleem, Kashif Rashid
Publication Name
Customer Satisfaction in Mobile Banking Industry of Pakistan
Format
Paperback
Language
English
Subject
Accounting
Publication Year
2011
Type
Textbook
Number of Pages
148 Pages

Dimensions

Item Height
229mm
Item Width
152mm
Item Weight
227g

Additional Product Features

Title_Author
Zohra Saleem, Kashif Rashid
Country/Region of Manufacture
Germany

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