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Principles of Marketing by Gary Armstrong and Philip Kotler (2013, Hardcover)

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Principles of Marketing by Gary Armstrong and Philip Kotler (2013, Hardcover).

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Product Information

Readers interested in an overview of marketing strategies and techniques. Learn how to create value and gain loyal customers. "Principles of Marketing "helps current and aspiring marketers master today s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information within an innovative customer-value framework, the book helps readers understand how to create value and gain loyal customers. The fifteenth edition has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and high-tech customer relationships. Emphasizing the great role that technology plays in contemporary marketing, it s packed with new stories and examples illustrating how companies employ technology to gain competitive advantage from traditional marketing all-stars such as P&G and McDonald s to new-age digital competitors such as Apple and Google."

Product Identifiers

Publisher
Pearson Education
ISBN-10
0133084043
ISBN-13
9780133084047
eBay Product ID (ePID)
143663067

Product Key Features

Author
Philip Kotler, Gary Armstrong
Publication Name
Principles of Marketing
Format
Hardcover
Language
English
Publication Year
2013
Type
Textbook
Number of Pages
720 Pages

Dimensions

Item Length
11in
Item Height
1.2in
Item Width
8.5in
Weight
55.2 Oz
Item Weight
55.2 Oz

Additional Product Features

Lc Classification Number
Hf5415.K636 2014
Publication Date
2013-01-09
Edition Description
15th Edition
Edition Number
15
Copyright Date
2014
Target Audience
College Audience
Topic
Marketing / General
Lccn
2012-037271
Dewey Decimal
658.8
Dewey Edition
20
Genre
Business & Economics

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5 out of 5 stars
by Hvj5bXbgSsq@Del...Jun 19, 2017
Intl. Ed
Very good book, at a very good price. With a little effort, it is a great buy.
Verified purchase: Yes | Condition: New
4 out of 5 stars
by d-waters5Apr 11, 2017
Great
Interesting content
Verified purchase: Yes | Condition: Pre-owned
5 out of 5 stars
by 4fT2Y6yhQWe@Del...Oct 19, 2016
Is it good
Yes! Book is new, well packed. However the book cover is different from what is shown in the pic. Page numbers are different from book that is shown here and what you get. Content is same.
Verified purchase: Yes | Condition: New

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Principles of Marketing by Gary Armstrong and Philip Kotler (2013, Hardcover)

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