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Convert! : Designing Web Sites to Increase Traffic and Conversion by Ben Hunt (2011, Trade Paperback)

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Convert! : Designing Web Sites to Increase Traffic and Conversion, Paperback by Hunt, Ben, ISBN 0470616334, ISBN-13 9780470616338, Brand New, Free shipping in the US Provides advice on Web site design and Internet marketing to increase traffic and improve the site's conversion rate.

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Product Information

This advice can transform your web site's success When web design expert Ben Hunt set out to quantify the difference between an ordinary web site and a great one, he expected to find the key in design simplicity. But when his team more than doubled the conversion rates for a wide range of sites, they identified simple yet powerful solutions involving design, copy, appropriate analysis, classic optimization techniques, and targeted testing. You'll find the fixes easy to implement, and they're all right here. Understand the essentials your market, your proposition, and your delivery Create a site that is seen by the right people, provides a compelling experience, and generates the desired action Learn how to use testing to improve your site's conversion rate Discover the holistic nature of web site optimization and why multiplicity matters Examine dozens of simple techniques for building traffic, engaging your audience, and crafting effective calls to action Combine creativity with analysis for the best possible results

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0470616334
ISBN-13
9780470616338
eBay Product ID (ePID)
102894136

Product Key Features

Author
Ben Hunt
Publication Name
Convert! : Designing Web Sites to Increase Traffic and Conversion
Format
Trade Paperback
Language
English
Publication Year
2011
Type
Textbook
Number of Pages
312 Pages

Dimensions

Item Length
9.3in
Item Height
0.7in
Item Width
7.4in
Item Weight
19.4 Oz

Additional Product Features

Lc Classification Number
Tk5105.888
Table of Content
Acknowledgments. Foreword. Foreword. Introduction. Part I Designing for Traffic. Chapter 1 How to Transform Your Web Site's Success. Does This Sound Like Your Web Site? The "First Best Guess" Method of Web Design. A New Perspective on Web Design. The New Approach. Chapter 2 Search Engine Optimization Fundamentals. Keyword Research. On-Page SEO. Off-Page SEO. Chapter 3 Expanding Your Reach. What Are You Really Selling? Researching Your Markets. Marketing Joe's Miracle Hair-Gro. Chapter 4 Using the Awareness Ladder. Your Key to Reaching Deeper Markets. Why the Old, Narrow Model Fails. The New Concentric Model. Chapter 5 Working Through the Awareness Ladder. Save the Pixel. Bridge Natural Health. Muazo. Imagic2015. Me2Solar. Ville & Company. Bolwell RV. EasySpeedy. Applying the Awareness Ladder to Your Site. Part II Designing for Conversion. Chapter 6 Making Your Site Sell. The New Approach to Design for Conversion. Step One: Modeling Your Site's Funnels. Step Two: Analyzing Your Funnels. Step Three: Optimizing Conversions Through the Funnel. The Three Elements of Conversion. Chapter 7 Get Their Attention. Optimization Discipline. Getting Attention: The Power of Appeal. Make Your Appeals Relevant. Self-Interest. Emotion. Designing for Attention. Chapter 8 Keep Them Engaged. Affirm the Positive Signs. Resolve Concerns and Build Trust. Build Interest. Make It Easy. Chapter 9 Call Them to Action. Classes of Next Steps. Build Momentum. Six Tips for Crafting Compelling Calls to Action. Put It All Together. Chapter 10 Executing Your Web Site Strategy. Target Early Opportunities. Create Core Content. Add More Funnels. Generate Traffic. Consider Step 0. Keep Going! Chapter 11 Optimizing Your Web Pages. Google Website Optimizer. My Optimizer Tips. The Way of Optimization. Index.
Copyright Date
2011
Topic
Web / Web Programming, Client-Server Computing, Web / Design
Lccn
2010-932422
Intended Audience
Trade
Illustrated
Yes
Genre
Computers

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Picture 1 of 1

Convert! : Designing Web Sites to Increase Traffic and Conversion by Ben Hunt (2011, Trade Paperback)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Convert! by Hunt, Ben

item 2 Convert!: Designing Web Sites to Increase Traffic and Conversion Hunt, Ben Goo

item 3 Convert: Designing Web Sites to Increase Traffic and Conversion - GOOD

item 4 Convert!: Designing Web Sites to Increase Traffic and Conversion by

item 5 Convert! : Designing Web Sites to Increase Traffic and Conversion

item 6 Convert! : Designing Web Sites to Increase Traffic and Conversion

item 7 Convert! : Designing Web Sites to Increase Traffic and Conversion

Best Selling in Textbooks

Diagnostic and Statistical Manual of Mental Disorders DSM-5-TR by American Psychiatric Association (2022, Trade Paperback)

Self Heal by Design : The Role of Micro-organisms for Health by Barbara O'Neill (2018, Trade Paperback)

Leadership : Theory and Practice by Peter G. Northouse (2021, Trade Paperback, Revised edition)

Research Design : Qualitative, Quantitative, and Mixed Methods Approaches by J. David Creswell and John W. Creswell (2022, Trade Paperback)

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Encyclopedia of Counseling : Master Review and Tutorial for the National Counselor Examination, State Counseling Exams, and the Counselor Preparation Comprehensive Examination by Howard Rosenthal (2017, Trade Paperback, Revised edition,New Edition)

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