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The AFP/Wiley Fund Development Ser.: The Nonprofit Development Companion : A Workbook for Fundraising Success by Brydon M. DeWitt (2010, Hardcover)

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Product Information

A comprehensive workbook covering all aspects of successful nonprofit development One of the most significant factors in the success of any marketing and fundraising program is the ability and willingness of the organization to take the time to develop an integrated development plan with realistic budgets, timelines, and areas of responsibility. The Nonprofit Development Companion examines all aspects of successful development and includes useable templates and examples that can be adapted for application within any nonprofit organization. Covers a specific element in each chapter, including mission, strategic planning, case for support, marketing/communications, use of volunteers, fundraising program, recordkeeping system, CEO, governing board, and development staffing Includes templates and samples to provide specific examples to use right away Offers a new approach to nonprofit fundraising and marketing Based on sound development principles, this book gives you the step-by-step guidance you need to build and run a successful development program.

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0470586982
ISBN-13
9780470586983
eBay Product ID (ePID)
92525647

Product Key Features

Book Title
Nonprofit Development Companion : a Workbook for Fundraising Success
Author
Brydon M. Dewitt
Format
Hardcover
Language
English
Topic
Nonprofit Organizations & Charities / Fundraising & Grants, Nonprofit Organizations & Charities / General
Publication Year
2010
Genre
Business & Economics
Number of Pages
224 Pages

Dimensions

Item Length
10.3in
Item Height
0.9in
Item Width
7in
Item Weight
19.2 Oz

Additional Product Features

Series Volume Number
194
Lc Classification Number
Hd62.6.D49 2010
Table of Content
Foreword xiii Preface xv Acknowledgments xvii Chapter 1 How Does Development Mean? 1 Development is Marketing 2 Development is Holistic 3 Development Includes Fundraising 4 The Development Team 5 The Components of Successful Development Programs 6 Chapter 2 A Clear and Compelling Mission 9 Creating/Re-Creating Your Mission Statement 10 Using the Mission Statement 11 The Good, the Bad, and the Ugly 12 In Summary 14 Chapter 3 Building Ownership through Planning 15 Elements of Successful Planning 16 Establishing the Strategic Planning Committee 16 Conducting the Strategic Planning Committee Meetings 18 Managing the Plan and Achieving Your Objectives 19 Planning for a Capital Campaign 19 In Summary 21 Chapter 4 Creating the Case for Support 25 The Internal Case Statement--Basic Development Tool 26 What the Internal Case Statement Includes 28 The Process of Creating the Internal Case Statement 30 Tips for the Writer 31 Preparing Presentational Case Statement Materials 31 In Summary 32 Chapter 5 Telling Your Organization's Story 33 The Definition and Purpose of Marketing 33 What's in a Name? 35 Get to Know Your Target Audiences 37 Getting the Word Out 38 Using Your Available Human Resources 40 Writing the Marketing and Communications Action 41 Internal Marketing and Communications 43 Being Prepared for Crisis Management 44 In Summary 45 Chapter 6 The Fundraising Program 51 Planning to Succeed 51 The Annual Fund--Acquiring, Keeping, and Growing Donors 55 Raising Major Gifts 62 Planned Giving--Another Way to Raise Major Gifts 73 Capital Campaigns 77 The Role of Special Events in Development 85 Keeping the Friends You Have Made 87 In Summary 90 Chapter 7 Research and Recordkeeping 109 ''Make the Juice Worth the Squeeze'' 109 Where Am I, and What Do I Do? 111 The Continuing Process of Evaluating and Planning 112 General Principles of Prospect Identification, Research, and Rating 113 In Summary 114 Chapter 8 The Organization and Use of Volunteers 127 Why Do We Volunteer? 128 What Volunteers Bring to Your Organization 128 Methods for Developing Volunteer Involvement and Leadership 130 Selecting the Right Person for the Job 132 Extending the Invitation 132 Recognizing and Thanking Volunteers 133 Dealing with Recalcitrance 134 In Summary 135 Chapter 9 Building and Keeping an Effective Governing Board 137 The Principal Functions of the Board 139 Beginning to Build a Strong Board 141 Creating and Guiding the Process--the ''Committee on Board Wellness'' 143 The CEO and the Board--Who's in Charge Here? 147 Keeping It in the Family--Thoughts on Board Relations 148 The Special Character of Foundation Boards 148 In Summary 150 Chapter 10 Your Organization's Real Chief Development Officer 163 ''Trickle Down Development'' 164 The CEO and the Components of Development 165 The CEO and the Major Gifts Program 166 Providing Leadership in Stewardship 167 In Summary 170 Chapter 11 The Development Professional 173 If Development Professionals Are So Important, Why Aren't They Appreciated? 175 The Development Chief and the CEO 176 How to Find Your Ideal Development Professional 177 In Summary 179 About the Author 185 AFP Code of Ethics 187 A Donor Bill of Rights 189 Index 191
Copyright Date
2010
Lccn
2010-016374
Dewey Decimal
658.15/224
Intended Audience
Trade
Series
The Afp/Wiley Fund Development Ser.
Dewey Edition
22
Illustrated
Yes

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The AFP/Wiley Fund Development Ser.: The Nonprofit Development Companion : A Workbook for Fundraising Success by Brydon M. DeWitt (2010, Hardcover)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 The Nonprofit Development Companion: A Workbook for Fundraising Success

item 2 The Nonprofit Development Companion: A Workbook for Fundraising Success

item 3 The Nonprofit Development Companion : A Workbook for Fundraising

item 4 The Nonprofit Development Companion : A Workbook for Fundraising

item 5 The Nonprofit Development Companion : A Workbook for Fundraising

item 6 The Nonprofit Development Companion: A Workbook for Fundraising Success

item 7 The Nonprofit Development Companion: A Workbook for Fundraising Success

Best Selling in Books

Outlive Gifford Bil (2023,Paperback)

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For Love of Country : Leave the Democrat Party Behind by Tulsi Gabbard (2024, Hardcover)

Clydesdale Classics Ser.: Meditations : Complete and Unabridged by Marcus Aurelius (2018, Trade Paperback)

Ugly's Electrical References, 2023 Edition by Charles R. Miller (2023, Spiral)

NIV Large Print Bible (2011, Leatherbound Paperback)

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