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Routledge Advances in Social Economics Ser.: The Political Economy of Consumer Behavior : Contesting Consumption by Bruce Pietrykowski (2011, Trade Paperback)

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Number of Pages: 208. Weight: 0.66 lbs. Publication Date: 2011-09-26. Publisher: ROUTLEDGE.

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Consumption forms a major part of people's lives. As such, geographers, historians of technology and sociologists have devoted much attention to trying to figure out what makes consumption meaningful. By contrast, economists have been content to hold onto theories of consumption that depend on a self-interested representative agent making utility maximizing decisions. Pietrykowski develops this alternative account through the recovery of past attempts to forge a different analytical approach to the study of consumption. In particular, theories of consumption espoused by home economists, psychological economists and Regulation school theorists are critically reviewed. These research projects, marginalized by the mainstream, are the precursors of contemporary scholarship in feminist, behavioural and radical political economics. Reclaiming this work greatly enlarges the scope for contemporary research in consumer behavior. Pietrykowski then provides a richly textured set of case studies of green automobility, slow food and alternative/local currency in order to explore the diversity of user cultures and to highlight resistant forms of consumer practice. By carefully interweaving historical and interdisciplinary research Pietrykowski creates a lively and incisive critique of mainstream economics This monograph will be of interest to academic economists, sociologists, historians and graduate students. In addition, the economics of consumption would also be of interest to readers in management, marketing and schools of business administration.

Product Identifiers

Publisher
Routledge
ISBN-10
0415782856
ISBN-13
9780415782852
eBay Product ID (ePID)
99553574

Product Key Features

Author
Bruce Pietrykowski
Publication Name
Political Economy of Consumer Behavior : Contesting Consumption
Format
Trade Paperback
Language
English
Publication Year
2011
Series
Routledge Advances in Social Economics Ser.
Type
Textbook
Number of Pages
198 Pages

Dimensions

Item Length
9.3in
Item Height
0.5in
Item Width
6.3in
Item Weight
11.2 Oz

Additional Product Features

Lc Classification Number
Hf5415.32.P568 2011
Table of Content
1. Consumption Matters 2. Economic Knowledge: Boundary-Keeping and Border Crossing 3. Economic Knowledge and Consumer Behavior: Home Economics and Feminist Analysis 4. Psychology And Economics: Max Wertheimer, Gestalt Theory and George Katona 5. Fordism and the Social Relations Of Consumption 6. Green Consumption and User Culture: The Case of the Toyota Prius 7. Slow Food: The Politics and Pleasure of Consumption 8. Consuming with Alternative Currency 9. Consuming For Social Change: Ethical and Political Consumption. References
Copyright Date
2011
Target Audience
College Audience
Topic
Consumer Behavior, Political Economy, General, Economics / General
Dewey Decimal
306.3
Dewey Edition
22
Illustrated
Yes
Genre
Business & Economics, Political Science

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Routledge Advances in Social Economics Ser.: The Political Economy of Consumer Behavior : Contesting Consumption by Bruce Pietrykowski (2011, Trade Paperback)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 The Political Economy Of Consumer Behavior: Contesting Consumption

item 2 The Political Economy Of Consumer Behavior (routledge Advances In Social Econ...

Best Selling in Textbooks

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