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From Worst to First : Behind the Scenes of Continental's Remarkable Comeback by Gordon Bethune (1999, Trade Paperback)

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From Worst to First : Behind the Scenes of Continental's Remarkable Comeback, Paperback by Bethune, Gordon, ISBN 0471356522, ISBN-13 9780471356523, Brand New, Free shipping in the US The CEO of Continental Airlines since 1994 explains how he took a company on the verge of bankruptcy to being a company that has had record profits since 1995, by looking past the bottom line